What does taking ownership of a subindustry mean in IB?

I recently went through a experienced hire IB analyst process and they said they want the analyst to slowly specialize in a sub-industry and TRY to generate business. What does this mean in terms of the work I will be expected to do? What about the difficulty (for someone junior)? Is this normal, bad, or would be a great opportunity, relative to "normal" IB?

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