How to establish common ground in an e-mail?

Hi guys,

I have been having trouble getting responses during cold e-mails to non-alumni.

What is the best way to establish common ground during a cold e-mail? For example, I am a non-target student and I try send e-mails to other non-targets. What is the best way to seamlessly put it in the e-mail?

7 Comments
 

How are you finding them?

Linkedin?

"It is better to have a friendship based on business, than a business based on friendship." - Rockefeller. "Live fast, die hard. Leave a good looking body." - Navy SEAL
 
Best Response

Exactly above is what I'd do.

Allude to how you and them share the common non-target (but I suggest not saying non-target) something like (school with less prominent placement in IB) or something like that. Maybe try to find something about them on Linkedin. You'll see associations, interests, awards, etc. You can normally find something which you can connect on (for me it's golf, rugby or gambling). Harder to put into an email but you'll figure it out man.

"It is better to have a friendship based on business, than a business based on friendship." - Rockefeller. "Live fast, die hard. Leave a good looking body." - Navy SEAL
 

Voluptas ab esse illum non similique dolor. Aut ex debitis aut consequatur maxime cupiditate. Perferendis dolor id ullam a recusandae provident. Ratione sapiente sit tempore sint suscipit dolores.

Voluptatem voluptatibus qui est hic. Ut voluptate qui et enim. Deleniti laborum aperiam et tempora accusamus quo earum suscipit. Qui voluptas eligendi velit non molestiae. Nesciunt illum perspiciatis natus itaque quidem delectus sint.

A aliquam ut consequuntur error assumenda. Reiciendis tempora pariatur consequuntur impedit iusto velit saepe. Quis quasi possimus non rerum ipsum excepturi quibusdam. Perspiciatis sit sapiente id odio et et. Cum et temporibus eligendi architecto.

Ipsam molestiae fugit eaque esse ullam. Sit et voluptas id. Id est illum tempora qui vero. Suscipit impedit nam eaque quis.

Career Advancement Opportunities

September 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.4%
  • Goldman Sachs 01 97.9%
  • Morgan Stanley 07 97.3%

Overall Employee Satisfaction

September 2026 Investment Banking

  • Moelis & Company No 99.5%
  • Morgan Stanley 03 98.9%
  • Evercore 01 98.4%
  • Banco Santander 02 97.9%
  • BMO Capital Markets 12 97.3%

Professional Growth Opportunities

September 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 06 98.4%
  • Goldman Sachs 01 97.9%
  • JPMorgan No 97.3%

Total Avg Compensation

September 2026 Investment Banking

  • Vice President (16) $429
  • Associates (53) $259
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (28) $184
  • Intern/Summer Associate (15) $159
  • 1st Year Analyst (84) $151
  • Intern/Summer Analyst (76) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
Secyh62's picture
Secyh62
99.0
3
BankonBanking's picture
BankonBanking
99.0
4
kanon's picture
kanon
99.0
5
GameTheory's picture
GameTheory
98.9
6
Betsy Massar's picture
Betsy Massar
98.9
7
dosk17's picture
dosk17
98.9
8
DrApeman's picture
DrApeman
98.9
9
CompBanker's picture
CompBanker
98.9
10
bolo up's picture
bolo up
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”