Investor Relations Interviews

I am looking to interview with firms for investor relations roles, but I don't know where to start with my interview prep. My background is in IB from a top middle market firm.

1. Is there any difference in interview prep for investor relations for a PE firm versus corporate roles?

2. What questions should I expect?

3. What should I read to prepare for the interviews?

4. What are they looking for from a candidate?

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