Is it normal for a company to be valued at the same $ as its revenues?

For example. Let’s say the company has revenues of $500 and a ebitda margin of about 10%. Median ebitda multiple of that sector is around 10x. Is it normal for the company to be valued the same as it’s revenues?

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Easiest framework is just to think of really low margin businesses - grocery, pharmacy, things like that. If you only keep 2 cents on every dollar you sell, I don’t really want to pay you 50x EBITDA (or 1.0x revenue) - but your business is still worth something. 
 

Kroger prints billions in cash every year, but it takes them well over a hundred billion in sales to do it. What’s that worth? Quick check says the market thinks it’s worth $50B TEV - a big company - but that’s only about 8x EBITDA or 0.4x Revenue (5% margin). 
 

Same idea if the operating margins are higher but there’s lots of CapEx impacting cash flow

 

Why does the margin effect the multiple you'd be willing to pay? I mean the multiple is slapped on an absolute dollar amount of EBITDA, no? Wouldn't this scenario of paying a lower multiple be more applicable to companies with lower ROIC style metrics, implying a relatively poorer ability to reinvest internally generated capital, as opposed to the margins in a vacuum?

 

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