Family office vs. Institutional multi-bn investment manager?

I'm currently an AVP in asset management at a sub-$1b but active GP (ignore WSO title) where I have a ton of responsibility and the opportunity to participate in promote. I'm not happy with my company culture, so I've been looking elsewhere. I'm 31 with about 5 (relevant) YOE.

I've been able to secure offers at 2 very different real estate companies. They are both on the West coast and both are in asset management. Both invest in asset types and asset strategies that I'm interested in. Both roles would require me to relocate several hours from home, which I'm okay with. Both are on the "GP" side.

I don't have a concrete long-term career goal right now. I don't care about maximizing income at the moment. I really just want to maximize 2 things that kind of go hand in hand: (1) exit opportunities, (2) RE experience

A. Family office

  • Background: Multi generational RE family with a long-standing FO with $2b in RE holdings; obviously pickier about what they acquire
  • Role: Director of AM
  • Comp: $165k + 25% bonus; no promote
  • Benefits: 401k w/ match, medical, etc.
  • Expected hours: 40
  • Impression of Culture: Relaxed, relatively low expectations
  • Responsibilities: Day to day AM operations of a 2 million sq ft portfolio across 10 properties in 1 primary and 1 secondary market

B. Institutional firm

  • Background: National RE company with $20b+ AUM and a 20+ year history; obviously very well capitalized
  • Role: Senior Associate in AM
  • Comp: $150k + 25% bonus; no promote
  • Benefits: 401k w/ match, medical, food stipend
  • Expected hours: 50-65
  • Impression of Culture: High functioning, professional, sharp & put together, sophisticated, etc. Respected. Well versed in various strategies and able to take down a good deal aggressively if it presents itself
  • Responsibilities: Supporting VP's, asset managers. Running UW, sale-hold, recap models, internal Argus valuations, legal SEC compliance, budgeting, DD materials. Liaising with 3p PM, brokers, investment partners.

Just need some guidance on these two opportunities. Also curious how best to leverage them against each other to get the role AND outcome that I want. Thanks in advance!

3 Comments
 

Based on the most helpful WSO content, here's a breakdown of your options and guidance:

Option A: Family Office

  • Pros:
    • Relaxed culture and manageable hours (40/week), which can provide a better work-life balance.
    • Director title at 31 is impressive and could position you well for future leadership roles.
    • Direct responsibility for a sizable portfolio (2M sq ft), which gives you hands-on experience managing assets.
    • Stability and long-term focus, as family offices tend to have a patient capital approach.
  • Cons:
    • No promote structure, which limits upside potential in terms of compensation.
    • Smaller scale ($2B AUM) and less aggressive deal-making may limit exposure to complex or high-profile transactions.
    • Potentially slower career growth due to the relaxed culture and lower expectations.

Option B: Institutional Firm

  • Pros:
    • Exposure to a sophisticated, high-functioning environment with a large AUM ($20B+), which can enhance your technical skills and credibility.
    • Opportunity to work on diverse strategies, aggressive deal-making, and complex transactions.
    • Strong brand name and network, which can significantly boost your exit opportunities.
    • Structured environment with clear career progression paths.
  • Cons:
    • Longer hours (50-65/week) and potentially higher stress levels.
    • Senior Associate title is a step below Director, which may feel like a lateral or slight step back in terms of hierarchy.
    • Supporting role (VPs, asset managers) may limit autonomy compared to the Family Office role.

Key Considerations:

  1. Exit Opportunities:

    • The institutional firm offers better exit opportunities due to its scale, brand, and exposure to sophisticated strategies. If you're looking to transition to a top-tier REPE firm, institutional AM experience is highly regarded.
    • The family office, while offering a Director title, may not carry the same weight for exits unless you're targeting smaller, niche firms or other family offices.
  2. Real Estate Experience:

    • The institutional firm provides broader exposure to various strategies, deal types, and markets, which can significantly enhance your skill set.
    • The family office offers depth in managing a specific portfolio but may lack the breadth of experience you'd gain at the institutional firm.
  3. Lifestyle:

    • If work-life balance is a priority, the family office is the clear winner with its 40-hour workweek and relaxed culture.
    • If you're willing to put in longer hours for career growth and better exit options, the institutional firm is the better choice.

Leveraging the Offers:

  • Use the Director title and higher base salary from the family office offer to negotiate with the institutional firm. Highlight that you're considering a leadership role and would need a compelling reason to take a step back in title.
  • With the institutional firm, emphasize your interest in their sophisticated platform and long-term career growth but express concerns about the title and hours. See if they can offer a higher base salary, a signing bonus, or a clearer path to VP.

Recommendation:

If your primary goal is maximizing exit opportunities and gaining diverse real estate experience, the institutional firm is the better choice. However, if you value work-life balance and a leadership title, the family office is more aligned with your priorities.

Sources: Asset Management vs Investment Banking 101, Career Advice: Family Office (RE Developer) --> MBA --> REPE, Why Work in Asset Management?, Fork in the road: Career path in Asset Management, Family Office vs. Traditional LP Career Path

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

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