How should I ask for equity?

Hey everyone, I’ve been interviewing with a large firm (over $15b aum) to manage a major metropolitan redevelopment ($500m+ investment). Role would be director/VP and cash+bonus comp is looking to be around $250-300. However, there is an opportunity to ask for equity in the project as part of my comp package. I have no clue on what is a reasonable ask or where to even start. Would appreciate hearing out your suggestions or how to think through this.

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If you have anybody you can reach out to at the firm that you trust I would recommend seeing what they say. That's going to be better than anything we can tell you. Otherwise, see my guesswork below.

Is the $500m equity or does that include debt? A point would be worth $325k-$750k depending on whether the $500mm includes debt and assuming you get hit a 2x equity multiple on the development and the promote is worth ~15% of the profit. I would expect carry to be around your base salary in value each year (very rough estimate, can very wildly), so if this is a 5 year development then a point seems relatively reasonable. If you have nobody at the firm you trust to ask, I'd probably ask for ~3 points and settle for anything over 1. For the position you're going into I would expect the absolute ceiling to be 5 points, and that's if you're very directly responsible for the outcomes on the project. Most likely you'll get 1-3, and most likely 1. 

 

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