Riding the AAPL roller coaster

hanging on for dear life.

Also hanging on. Ugh.

I have already averaged down when it hit 530 :S... let's hope january works out....I was hoping for a TV annoucement as a hard catalyst but we'll have to wait a long time for that apparently....

anyone catching the falling knife? I'm starting to get a bit worried to be honest :S.

I'm thinking I will use some (hopeful) Christmas bonus to bring down my purchase average. That is, if its not up again to my purchase point by then.

You could smell trouble in Apple by the fact they have started releasing protective products rather than innovative ones. Apparently they are throwing money at R & D but they have definitely slipped up in terms of direction.

When the iPhone was released, it was revolutionary, there was no competition anywhere near it for two years. The iPad, revolutionary again, but the tech gap was a lot smaller. For those who like to play the dips, it has dropped an awful lot and there may be some distance in a rebound but in the long term Apple will slow into a semi mature tech profile.

bought in a chunk at $580 on initial drop...if it hits $490 I am buying another chunk

Hanging on, at some point the $120 billion in cash, the P/E of like 12 forward earnings and a relative realistic growth rate of 15-20% makes this price laughable. It is trading like a dead value stock, I expect earnings to be better than expected and start the uptick once again, they just need some good news from someone to help them out right now.

July 13 otm vertical call spread bought 700 @ 9.20 sold 715 @ 7.85, cost per trade $135, delta 1.7, vega 7.5.. hoping to cash these out sometime before expiration up 50% on the trade

I bought a few thousand today. It is worth $650, even if a credible threat to the iPhone/iPad emerges. I feel very secure at 510.

Here is a link to an article on WSJ overviewing the future prospects of an Apple TV set with a few one-liner quotes from Tim Cook. It sounds like its still very far away, if it happens at all:

Sorry, link didn't work. Here's the article in-full:

"Apple Inc. AAPL -3.76% is working with component suppliers in Asia to test several designs for television sets, people familiar with the situation said, suggesting that the company is moving closer to expanding its offerings for the living room.

After a year that included the launch of the iPhone 5 and the iPad Mini, what does 2013 hold for Apple products? How high will its stock go? Piper Jaffray analyst Gene Munster and Steven Russolillo join digits to discuss. Photo: Getty Images.

Executives at some of Apple's suppliers said the company has been testing designs for a large-screen high-definition set.

Two people said Hon Hai Precision Industry Co., 2317.TW -4.69% which assembles the iPhone and iPad, has been collaborating with Japan's Sharp Corp. 6753.TO +7.60% on the design of the new television for several months. "It isn't a formal project yet. It is still in the early stage of testing," one of the people said.

Apple typically tests and develops products internally before doing so with outside suppliers. But while working with suppliers indicates that a project has moved further along, such movement doesn't always bear fruit. The Cupertino, Calif., company has been testing TV prototypes for several years and still could decide not to proceed with the large-screen set.

Competitors such as Google Inc. GOOG -0.10% have been making software for TVs and set-top boxes, but no one has gotten much traction. Apple's move into TV sets would intensify competition with some of its biggest suppliers, such as Samsung Electronics Co. 005930.SE -1.17% The South Korean company supplies components to Apple and is the world's biggest TV-set maker by shipments.

"The potential for consumer lock-in that the television creates will likely drive platform companies to continue exploring the space," Goldman Sachs said last week. "As such, while the battle is just getting started on this front, we see it as having the potential to either further entrench current winners, such as Apple, or completely disrupt the market once again."

Consumer-electronics contract manufacturer Hon Hai, also known as Foxconn, has been expanding into large high-definition TV sets this year. Chairman Terry Gou's investment firm in July took a 37.6% stake in a liquid-crystal-display factory owned by Sharp.

The Sakai, Japan, plant, is particularly suitable for making LCD panels 60 inches or larger for TV sets. Taiwan-based Hon Hai this year began assembling 60-inch sets for California-based Vizio Inc. using panels from the Sakai plant.

How a large-screen TV would fit with Apple's TV strategy remained unclear. Apple has been talking to cable-television operators about building a set-top box that would carry live television.

Apple Chief Executive Tim Cook recently suggested that the company's interest in television has progressed beyond a "hobby."

Turning on a TV today to going "backward in time by 20 to 30 years," he told NBC News. "It's an area of intense interest. I can't say more than that."

Apple shareholders are anxious about the company's plans. The company's iPhones and iPads sell briskly today. But their popularity could eventually peter out, and many shareholders believe that TV sets could help fill the void.

Apple shares closed at $539 on Wednesday, down from a high of $702.10 in September amid concerns about the company's growth.

Apple has been trying to make its way into the living room for several years. The company has been talking with cable operators in the U.S., including Time Warner Cable Inc., TWC +0.27% about letting consumers use an Apple set-top box for live television and other content.

Plenty of hurdles remain. Apple doesn't appear to have any deals with operators to sell such a device and getting them on board is likely to be challenging. The relationships between Apple and cable companies and content owners are tense.

Apple has had only limited success over the past few years to persuade entertainment companies to grant it rights for TV offerings.

Sales of Apple's current television hardware, the $99 set-top Apple TV, are picking up but remain small. The company sold 1.3 million in the quarter through September.

The device lets users view some Internet video on large screens but doesn't offer traditional channel lineups. Apple has struck deals with video providers such as Netflix Inc. and Hulu LLC to offer content for the Apple TV."

apple will make lawn mowers and blenders soon

Android is going to slaughter Apple long-term. This iPhone 5 is such a flop. Everyone I know who has it is so dissapointed, especially when they see people around them with the Galaxy and Note II.

Hanging on for dear life as well...

Slimmed half of my position around the peak @ 700 but also bought in again on the way down around the high 500's and low 600's.

Honestly, the fundamentals are strong and it doesn't make sense that it's so cheap right now besides the fact that expectations are out of this world. And who knows how much of the dip is attributed to the fiscal cliff.

Shorted around 750 shorted again recently, going to buy to hold at some point. I've made more money shorting this stock than holding it

Ugh, I'm holding on. I initially bought shares at 520, sold at 570 ish before it went on a huge climb to 700. Repurchased some shares at 568 and holding for the long haul.

I initially bought in at 390, November last year. Sold at 520, also before the big climb to 700. Recently bought back in at 550. Lets hope the Chinese love iPhones.

I recently added some Feb. 2013 call options with a strike of $600. I also have kept my AAPL long positions. I think Apple will rebound strongly after the fiscal cliff is solved and the January earnings show the iPhone5 has sold 50+ million. Apple does not needs a new product in 2013 to keep its 20% year growth. The emerging markets are enough to keep the party going. Now, they would need a new product to continue the exponential growth. But, if they don't come up with something new, they just need to keep their iPhone/iPad product ahead of the curve to keep the stock growing. Let's face it, Apple products have one of the most loyal customers. I have an Android phone and also an iPod touch and I have to say, I like my iPod much better. Why? Apple keeps the OS of their product up to date. My Android phone has not been updated in a year. That is because the updates in Android are the responsibility of the carrier. Just recently I wanted to download an app to my cellphone and Google Play said the app does not work with the version of Android I have. I'll have to root my phone by hand, which I can do. But not everyone is tech "savvy". My iPod touch got updated with iOS6 the next day after Apple announced it.

I've been selling 16%-20% weekly otm puts on it for the past three weeks. It's been very profitable.

below 500 in pre-market....where is it going from here? based on pure technical analysis it could get really ugly from here, on the other hand it doesn't make much sense given the good news from China...PE net of cash looks ridiculous now, I really don't get the sellers...

This is getting ugly