So for a class, I need to basically pick a company and do a DCF/comparables analysis along with a short spiel about some of the qualitative aspects of it (i.e. the strategy, industry trends, etc.). I was wondering what characteristics you recommend and or, if you're feeling generous, if you have some tickers I should look into for researching.
Based on some searching I've done, since I figured I'm not the only one to ask this, I've gathered that I should pick something with a relatively simple business model (i.e. not a JPM or other bank), that isn't that diversified (i.e. not GE/MMM with tons of different departments), and smaller is better. However, I'm wondering if there is anything more that you would add to this (these were the main points people seemed to emphasize), if you have advice for what sectors typically have more info on them, or if you've done something like this for a class and wanted to share some ideas about what you/others have chosen and why you would/wouldn't pick the company to value again.
But any info would be great (beggars can't be choosers), thanks!
EDIT: Oh, I guess that I should at least give you guys a company instead of just asking for help. I was thinking about doing a DCF/comp on Coach. Can talk about lots of things qualitatively (how is company coping with mat costs, international expansion, luxury vs retail brand comparison), but it's also relatively simple business model (it sells purses/accessories and maybe a few shoes/clothes) and retail is an interesting industry to me. I'm worried about the size though and finding comparables. Thoughts on this one?