Interesting article on financials reporting, any insight from industry professionals?

What’s surprising, though, is how willing regulators have been to allow the proliferation of phony-baloney financial reports and how keenly investors have embraced them. As a result, major public companies reporting results that are not based on generally accepted accounting principles, or GAAP, has grown from a modest problem into a mammoth one.

I honestly was unaware that these companies could do so, and are the reports/recommendations always based on gaap financials?

Here is the full article.

13 Comments
 

From my understanding analyst reports/recommendations are based on GAAP numbers as these are considered the "true" values. Non-GAAP reporting is used more as a marketing tool to say "hey I know GAAP says X, but really if you look at it this way our numbers are actually Y" which panders more to the non-financial savvy public.

However, companies will prefix these numbers with phrases like "Non-GAAP earnings" (Tesla is notorious for doing this to look financially stronger - their Non-GAAP revenue is about 40% higher than their GAAP equivalent in 2014!).

That's why it's important as an investor to read the financial statements yourself and become comfortable with certain industries so you know what is acceptable practice and what isn't. You can also take advantage of this as the average investor might look at a company like Tesla and go "wow their top line is growing like crazy!" when GAAP revenues actually show a decline.

 
Best Response
"TopChedder"

From my understanding analyst reports/recommendations are based on GAAP numbers as these are considered the "true" values. Non-GAAP reporting is used more as a marketing tool to say "hey I know GAAP says X, but really if you look at it this way our numbers are actually Y" which panders more to the non-financial savvy public.

However, companies will prefix these numbers with phrases like "Non-GAAP earnings" (Tesla is notorious for doing this to look financially stronger - their Non-GAAP revenue is about 40% higher than their GAAP equivalent in 2014!).

That's why it's important as an investor to read the financial statements yourself and become comfortable with certain industries so you know what is acceptable practice and what isn't. You can also take advantage of this as the average investor might look at a company like Tesla and go "wow their top line is growing like crazy!" when GAAP revenues actually show a decline.

Nope. Vast majority of analysis in sell side ER (and, going off second hand knowledge, buy side as well) is on the non-GAAP numbers though some analysts use GAAP only or change it up based on the company. I've found that most of the time management doesn't abuse the adjustments TOO much (although gross exaggerations definitely happen sometimes) and consequently the non-GAAP are often more representative. That said, I think this is probably overdone with the GAAP number often ignored completely. There is definitely value in looking at both
 
"bigblue3908"
TopChedder:

From my understanding analyst reports/recommendations are based on GAAP numbers as these are considered the "true" values. Non-GAAP reporting is used more as a marketing tool to say "hey I know GAAP says X, but really if you look at it this way our numbers are actually Y" which panders more to the non-financial savvy public.However, companies will prefix these numbers with phrases like "Non-GAAP earnings" (Tesla is notorious for doing this to look financially stronger - their Non-GAAP revenue is about 40% higher than their GAAP equivalent in 2014!).That's why it's important as an investor to read the financial statements yourself and become comfortable with certain industries so you know what is acceptable practice and what isn't. You can also take advantage of this as the average investor might look at a company like Tesla and go "wow their top line is growing like crazy!" when GAAP revenues actually show a decline.

Nope. Vast majority of analysis in sell side ER (and, going off second hand knowledge, buy side as well) is on the non-GAAP numbers though some analysts use GAAP only or change it up based on the company. I've found that most of the time management doesn't abuse the adjustments TOO much (although gross exaggerations definitely happen sometimes) and consequently the non-GAAP are often more representative. That said, I think this is probably overdone with the GAAP number often ignored completely. There is definitely value in looking at both

Agree completely. Taking the non-GAAP figure that the company is pushing for is normally the most convenient one to use, hence sell-side analysts often revert to using that. Whether it's always the right thing to do is a different story.

 

I'll be candid. This is partially why I was so frustrated when studying for the CFA. Memorizing all these specialized GAAP and IFRS rules when, in reality, they do whatever they want and come up with all kinds of reporting measures and justifications.

Honestly, I think this is why so many of these 'common sense' shows, books, etc are taking hold. Getting back to basics is more important than ever. The answer to 'Do you make money' should never be "Well, it depends." You do or don't. I don't care how many tricks, manipulations, caveats you put in there. We have made 'business' so complicated it is absurd.

 

ifrsbox.com is an example of simplicity and the book Creative Cashflow Reporting, Quality of Earnings, Financial Shenaigans, the financial numbers game, Financial statements a step by step guide, BIWs's accounting module in the fundamentals make things easier, for a really detailed look PwC's Accounting Manual and IAS plus

 

You need to understand why GAAP financial statements exist. Financial statements prepared using GAAP are for consistency and comparability. Consistency meaning year over year the statements are prepared the same. Comparability meaning you can reasonably assume that two different companies are both using the same rules and compare their performance.

GAAP F/S can help analysts evaluate the business, but Non-GAAP numbers and management effectiveness reporting are often much more helpful in overall business evaluation.

"Everybody needs money. That's why they call it money." - Mickey Bergman - Heist (2001)
 

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