Equity sell-side sales has become an absolute joke

Has anyone noticed this, but being on the buy-side, I've noticed the sell-side sales equity coverage in many big banks have become an absolute joke. No real insights and all they do is report on what stocks are moving big any given day, with zero insights on what will move the next day (which is what's actually valuable). The vast majority of sales desks that serve buy side desks now just regurgitate news headlines and report what's "ripping" or "tanking" any given day like they are some influencer/bot account on Twitter. Zero analysis, just endless noise and summary of what's "moving", "ripping", etc... and yet they can't tell you what moves tomorrow (which is what I care about, not what's already ripping today), which actually would be valuable. Sell-side equity sales has just become a colossal joke and are glorified bot accounts/news reporters that add zero actual value. I think these people should be fired they add absolutely nothing to the industry and it's very annoying because they try to trick you into trading these headlines every day. These people also don't get punished for making the wrong calls, but they gladly selectively highlight the "right" calls they made whenever a stock goes in the right direction. Very annoying. 

40 Comments
 

Sell side only push the views of big clients that pay them a lot. That's why I don't trust sell side pitches. 1. they don't have actual money so it's just cheap talk, and 2. you don't know what their agendas are. 

I think most buy side analysts are total shit and I'm smarter than 99% of them. So naturally if sell side is pushing something I don't give a fuck. 

 
Most Helpful

Don't ask the barber whether you need a haircut!

Their job: client engagement, attract flows, earn commissions = dictates their bonus. For the people they like they might even go to bat for you for in-demand management access/NDRs, tell you how to best leverage their analyst pool, where they (quietly) disagree with the house view, PB/ECM color, flag incremental takes from IR/corporate interactions pre-dissemination, gather bogeys, top 10 owner perspectives etc etc

Your job: understand what's signal vs noise, and what's mispriced to the extent that it, probabilistically, will make $PNL = your bonus. 

You are not the same, and not aligned in how you make money...

Whilst I can sympathize with the frustration of low value add work they have very little incentive to spend hours uncovering an angle that's sound for you. Some push best ideas, with mixed success (just like us). Even if they have a good angle/view they are not incentivized to put that on a silver platter to everyone and blast it around the Street whilst disintermediating themselves w/o engagement that logs $ under their name. That's where 1x1 chats come in. I'd even bet some sales people tell you they agree with what they actually think is your crap thesis, just because they hope to secure your II vote.

I don't envy them. Imagine sitting there speaking to socially awkward buysiders who think they're hardo's for betting other people's capital - acting like they're not replaceable in 2 minutes. You're the 20th call of the day, and they have to sit their listening to your unoriginal thesis you're so proud of, when they had legends of industry on the line 15 minutes ago. But you gotta get your service too they tell themselves whilst looking down the list of 50 names that needs to be called today before heading home... No time for proprietary research angles for Mr Analyst running $120m of GMV under a tier 3 account. 

That said, even mid sales takes can be decent barometers for what sentiment/momentum is atm, and when alpha risks degrading in one of your names.

 

Totally understand the criticism and it is justified. I think the biggest problem is the incentive structure -98% of analysts are there to do corporate access (most important aspect of comp) and therefore drive their research for the benefit of the company they cover versus the investor. THIS IS ESPECIALLY TRUE FOR IPOs!!! Extremely frustrating for someone like myself who is on the sell side

 

That's my exact point. The criticism is justified. About 5-8 years ago, sell side coverage was at least a bit helpful - they would highlight the fundamental changes and you could actually speak with sales or equity research and they would have actionable insights. Now a lot of sales team is just sending you a list of what stocks are "ripping" (+5%, +10%, +20%, or -10%, -20% etc...) on random X or Trump headlines these days, with zero analysis and zero value (what do you expect me to do? Chase these MEME stocks)? They've become annoying news reporters with zero insights. At least if you want to highlight what's ripping, tell me what rips TOMORROW (which I can actually make money off of this), but naturally they can't. 

 

I'm a tad confused. When wasn't it exactly? 20+ years ago, maybe?

"If you don't have any enemies in life you have never stood up for anything" - Winston Churchill | "It's a testament to the sheer belligerence of the profession that people would rather argue about the 'risk-adjusted returns' of using inferior tooth cleaning methods." - kellycriterion
 

Obviously. This has been the case for like a decade+ at least.


Equity sales teams are basically the illegitimate love child from a three way between someone on the events team, an administrative assistant and a NorthwesternMutual sales rep.

These people are complete imbeciles. Everyone knows it but them. The good ones are the ones that actually know it and act accordingly.

I remember I had a sales person from GS that was just a complete moron. All I needed her for was to schedule corporate access/conference 1x1, and she would just routinely be trying to pitch long/short ideas the likes of which would make a summer intern or college investment club contributor to SeekingAlpha cringe.

 

To be honest - I agree it’s not their job but it’s shit service what they’re doing. I really appreciate spec sales people that actually sit there and tell me their views on stuff. Ppl that constantly say here’s what I’m thinking about this stock for xyz reasons. They pen down their thesis on paper. And yeah sure we know you don’t have time to uncover angles he way buysiders do. But it really is far more interesting to read what your view is on a stock even if it’s not super detailed. It’s far more of a value add. 

 

That's not even what is happening. Right now, a ton of sell side shops basically just regurgitate what's up x%, down y% pre-market, at market open, at noon, and post market close. They just report on which stocks have big moves, with no insights on what the next big move will be (which actually makes money for you). Reporting on big stock moves is utterly useless because it's dictated by the news/flavor of the day which by definition is 100% unpredictable. Yet they cannot give any insights on what the next big mover. These people should not be employed at all as they offer zero value and often try to trick you into chasing big movers which end up getting you deeper into a drawdown. 

Equity sell side really sucks. The quality of the "service" has gone way down to the point that they are just summarizing stock moves rather than giving any real insights. These people should not be employed. They provide zero value to anyone. 

 

paulyoungettem

They just report on which stocks have big moves, with no insights on what the next big move will be (which actually makes money for you). Reporting on big stock moves is utterly useless because it's dictated by the news/flavor of the day which by definition is 100% unpredictable. 

So you are expecting them to predict the unpredictable?

 

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