Taxi Company Case

I recently received a very simple case interview for a tippy-top single manager (think somewhere just below, though very clearly below, the Pershing / Lone Pine tier). It was the entirety of the interview. I did not pass the interview to the next stage.

It was: how would you value the company that runs all the taxis in NYC? 

The man indicated he wanted me to (1) size the market, then (2) value the company.

I'm pretty good at cases (my MF PE is heavy on the case format for interviews, given consulting genes). But here, I stumbled. I stumbled through a market sizing answer: segmenting NYC to get to population, talking about Uber competition, etc. This wasn't the best showing and I know how to get better at market sizing.

Then, I vaguely projected CFs by taking that revenue, commenting something about how they'd pay drivers like $40K p.a. and need XYZ amount to fill demand, and that was the key expense. Then something about useful life of taxis and a need for capital intensity. It was all really imprecise. I got little help from the interviewer.

Maybe I should have talked about

- The right discount rate (probably >10% given secular challenges, cyclicalty, and capital intensity, but the argument it's a good business is probably that in some cases you just need a taxi).
- Defined FCF better and more thoughtfully. Essentially constructed an income statement in the abstract. Maybe getting to net income (deducting opex for a central dispatch, which I basically neglected, so you get a better SG&A, and regarding fuel and labor and amortized depreciation as COGS). Then take that, add back D&A, think of net working capital (fuel payables cards, maybe)?
- Nailed the market sizing piece, which is prepare-able from consulting case guides

I just still don't see how I'd have thought of all of that, and put numbers to it, and gotten to a valuation in my 45 minute slot.

What did they want? How could I get better?

10 Comments
 

To improve your performance in such case interviews, it's essential to break down the problem systematically and address each component with precision. Here's a structured approach to tackle the taxi company valuation case:

1. Market Sizing

Segment the Market: - Population of NYC: Start with the total population of New York City. - Target Market: Estimate the percentage of the population that uses taxis regularly. - Frequency of Use: Determine the average number of taxi rides per user per year. - Average Fare: Calculate the average fare per ride.

Example Calculation: - NYC Population: 8 million - Target Market: 50% (4 million people) - Frequency: 100 rides per year per person - Average Fare: $20

Annual Revenue: [ \text{Annual Revenue} = \text{Target Market} \times \text{Frequency} \times \text{Average Fare} ] [ \text{Annual Revenue} = 4 \text{ million} \times 100 \times \$20 = \$8 \text{ billion} ]

2. Valuation

Project Cash Flows: - Revenue: Use the annual revenue calculated above. - Key Expenses: - Driver Salaries: Estimate the total number of drivers and their annual salaries. - Fuel Costs: Estimate based on average fuel consumption and prices. - Maintenance and Depreciation: Consider the useful life of taxis and maintenance costs. - SG&A (Selling, General, and Administrative Expenses): Include central dispatch costs and other administrative expenses.

Example Calculation: - Driver Salaries: Assume 20,000 drivers at $40,000 per year. [ \text{Driver Salaries} = 20,000 \times \$40,000 = \$800 \text{ million} ] - Fuel Costs: Assume $1 billion annually. - Maintenance and Depreciation: Assume $500 million annually. - SG&A: Assume $200 million annually.

Free Cash Flow (FCF): [ \text{FCF} = \text{Revenue} - \text{Total Expenses} ] [ \text{Total Expenses} = \$800 \text{ million} + \$1 \text{ billion} + \$500 \text{ million} + \$200 \text{ million} = \$2.5 \text{ billion} ] [ \text{FCF} = \$8 \text{ billion} - \$2.5 \text{ billion} = \$5.5 \text{ billion} ]

Discount Rate: - Given the secular challenges, cyclicality, and capital intensity, a discount rate of >10% is reasonable.

Valuation: - Use the Discounted Cash Flow (DCF) method to value the company. [ \text{DCF} = \frac{\text{FCF}}{(1 + \text{Discount Rate})^n} ] - Assume a perpetual growth rate for simplicity.

Key Points to Improve:

  • Market Sizing: Practice segmenting the market and estimating key metrics accurately.
  • Cash Flow Projection: Define FCF clearly, considering all relevant expenses and adjustments.
  • Discount Rate: Justify the chosen discount rate based on industry challenges and business characteristics.
  • Preparation: Use consulting case guides to practice and refine your approach to market sizing and valuation.

By following this structured approach and practicing regularly, you can improve your performance in similar case interviews.

Sources: Case study interview for MBB consulting - 24 of my best tips on how to get in, Interviewing for a SA or Analyst position? Here's what I'd want to hear as a VP., Q&A: 1st year VC analyst (~750M AUM), Advanced Professional Degree McKinsey Application Process, Case Interview - How to get a sense of a potential revenue of a new business service?

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

I don't know if this helps but here are some things I considered reading your post.
Did you know the largest taxi insurer in NYC is currently insolvent? And that the market for taxi insurance is highly consolidated among a handful of players?
Did you account for the cost of taxi medallions or did the exercise assume that is not part of the question?
Did you account for congestion fees and the structure of tolls and similar charges?

These are examples of business risks based on current events that you wouldn't normally discuss unless you're following the industry. Their effect could be negligible financially but could be useful during an interview to demonstrate how you think. Things like this are the kind of "following the market" items they could have been looking for if you're already competent on the technical side. Did you feel good about the technical side?

 

I’m not sure what you mean by technical side. If you mean the FCF / rate / valuation wrap-up side of the case study it was okay. Not great as the first half threw me off. 
 

you’re right. I think there’s much more complexity and depth to any simple case. and they make a human, very human judgement - almost artistic - like do they like what you’ve painted for them. I just gotta get a better palette maybe

 
Most Helpful

They may have wanted something a little more in depth to see how you think about the business / opportunity. I probably wouldn’t focus on the quantitative and might have been looking for something creative. I don’t know one thing about the taxi industry but I may have tried to hit on a few themes in the case study to demonstrate you can think, especially a fund like Lone Pine / Pershing that focuses on fundamentals first. Just some ideas that come to mind:

  • Market sizing - LYFT / UBER have clearly taken some share and have threatened taxis so question I’d ask is what value-add do these taxis provide first. Based on my perception, taxis are typically found in congested areas and where they can compete against ride share. I.e., I bet most of taxi traffic comes from airports, Penn Station, and Port Authority which smaller tail of taxis in denser areas. You can make an assumption of XXX amount of people fly into 3 airports a year with average revenue of XXX gives sense of market size. Just an idea where you could take this exercise
  • Valuation - I wouldn’t even do a DCF or anything like that. Rather use this to build down to a FCF or EBITDA figure for the business based on what you think cost structure / capex would be. You seemed to be thinking about this and can make some argument like gross margins are ~20% with biggest cost being fuel, salaries, D&A from cars above the GM line, typically car expenses, and some level of margin being sustained given industry is regulated and then low SG&A costs since it’s a fleet business and effectively your assets are people who are mini entrepreneurs so don’t need to spend a lot on marketing, selling, R&D, etc. Just corporate overhead which gives you ~10% margins and apply a multiple on it based on what you think something like this would trade for. Could compare to a fleet company but can make the point that growth is pretty limited since supply is usually constrained, pricing is always going to be under pressure, fairly regulated industry, and Uber / Lyft 100% have been taking share so think it’s closer to ~10x multiple 
  • Unit economics - break down what you think each car earns and cost structure looks like
  • Lastly, while the interviewer did not ask specifically, you should be coming up with stuff outside of the box to talk about. Talk about some things that you would be focused on understanding if given more time. Such as regulation impact on NYC taxis, Uber / Lyft long-term impact and how taxis have been insulated, pricing and where that is headed, if there have been proposed better public transportation options from the airports, how taxi investments are typically financed

Take a look at a few of Pershing’s public investor presentation. No right answers to interview questions like this but it’s your thought process that matters!

 

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