Sorry, this seems like a real basic question, but I've been reading these forums for a while and am most of the way through BIWS training course and haven't come across any term being used for the company being modeled / analyzed. For example, in BIWS, Apple is the company being modeled / analyzed in the videos -- is there a shorthand for "company being modeled / analyzed," as in, model company or MC or something like that? Thanks!!
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