How to determine the cost of capital for private financial institutions?

What is the best way to determine the cost of capital for financial institutions within Asset Management, insurance, distressed portfolios etc.? I was thinking of using the CAPM to determine their cost of equity, and then find an appropriate peer group, unlever their betas, and average it. Then determine the risk-free rate and market risk premium.

However, finding a good peer group might be difficult for these companies, the information might not be publicly available. Do you guys have any tips to how I can do this?

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