Investment banks as Gyms
These are my 6am lifting thoughts before taking the Q train to midtown…
Goldman Sachs - Equinox
This one sells itself, elite, quintessential, everyone who is a member needs to make sure everyone else knows they are a member
Morgan Stanley - New York Sports Club
Best physical locations by far and have quite the market share
Centerview Partners - Peloton Studios
Newcomer in the market and absolutely blew up, everyone wanted to get a spot there but demand is exceeding supply
Deutsche Bank - Planet Fitness
Need I say more
Nomura - 24 Hour Fitness
They’ve got people coming in there all hours of the day, time difference goes crazy I’ve heard
Moelis - Barry’s Bootcamp
Everyone in there is drenched in sweat
Lazard - Soul Cycle
Used to be an OG but the marketplace has caught up with them
Raymond James - Orange Theory
Somehow they are everywhere but no one actually understands what they do—also know that one kid that goes and makes it their entire personality
Let’s hear the takes
Evercore - TMPL. The new shiny toy on Wall Street that is starting to compete with the heavy hitters. Everyone in there knows what they’re doing and looks the part. Gym is packed through the night.