Transaction V/S. Market Comparables Multiple

When building a DCF/M&A/LBO to figure out Terminal Value/Offer Value/Offer Value do we typically use the market multiples we get through comps sheets or transaction multiples from precedents that have happened well in the past?

Some context: This is for a pitch competition I'm taking part in my school and valuing a family owned private business, as of now.

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The two most common terminal valuation methods are public comps and perpetual growth method (capitalize terminal cash flow at long-term discount rate less long-term growth rate).

Precedent transactions are meant to show the premium paid in a change of control. If all your precedents are quite old, the multiples become less relevant, especially if the public comps have moved materially. An acquirer will have to pay a premium (likely ~20%) to public market.

I've never seen anyone use a precedent transaction multiple with a baked in control premium as the terminal value. Although I suppose that's a creative way to bump up the implied value in a pitchbook...

 

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