Very niche specific discount rate

Hey guys,

I was hoping you guys can help me out with this problem. I really appreciate everyone's help.

I do valuations for businesses in a very specific/niche industry. Our clients are independent financial advisory firms that generate about $100K-$500K in annual revenues. These businesses are very small private companies where any type of comps are hard to get. Thus In most cases, the valuation model is based on 5 year DCF which is discounted by risk free + market premiums + industry specific subjective premiums.

However, I don't feel confident using just risk free + market premium and want to refresh the discount rate logic. But for firms this size, it's hard compare against any public firms to gather any debt/equity ratio, levered/unlevered beta, etc, etc. These type of firms are just running on quickbooks and balance statements are almost non existent. It's hard to substantiate the debt/equity applicable to the business.

So my question is, how do I calculate discount rate for companies of this size/nature?

Should I purchase equity reports and simply use the industry specific premiums? or Correlate against micro cap companies? Which methods are available for this type of valuation?

I appreciate your help. Thank you everyone.

0 Comments

Career Advancement Opportunities

November 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 99.0%
  • JPMorgan 01 98.4%
  • Guggenheim Partners 02 97.9%
  • Morgan Stanley 06 97.4%

Overall Employee Satisfaction

November 2026 Investment Banking

  • Moelis & Company No 99.5%
  • Morgan Stanley 02 99.0%
  • Evercore 01 98.4%
  • Banco Santander 02 97.9%
  • BMO Capital Markets 13 97.4%

Professional Growth Opportunities

November 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 99.0%
  • Morgan Stanley 05 98.4%
  • Goldman Sachs 01 97.9%
  • JPMorgan No 97.4%

Total Avg Compensation

November 2026 Investment Banking

  • Vice President (16) $429
  • Associates (57) $264
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (28) $184
  • Intern/Summer Associate (16) $161
  • 1st Year Analyst (84) $151
  • Intern/Summer Analyst (76) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”