Which Equity Risk Premium to Use

If a company is headquartered in Europe and listed in Europe but most of its cash flows are in the U.S., which ERP would you use or how would you calculate the cost of equity? Separate but similarly, if the company is headquartered in Europe and its cash flows are in Europe but then it is listed in the U.S., which ERP and how to calculate cost of equity?

6 Comments
 

Very helpful thank you! What would you do in your second scenario where there are revenue and cost misalignments? Also, if the majority of a company's revenues and costs are U.S. but they are headquartered in Argentina for example and report in a different currency, do you need to align to the currency they report in or the currency of where they derive the cash flows?

 

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