Why consumer?

I am starting SA interviews and I really want to work in a consumer industry group. What is a good way to answer the "Why consumer" question in interviews? My current response is as follows, but I'm not sure if I should change it: "I want to work in consumer because you work on a wide variety of verticals and companies, and those verticals are really interesting to me. Also, consumer tends to be a group that has strong deal flow throughout the business cycle." What else should I add to this answer?

7 Comments
 

answer is far too general, as both sentences can apply to any industry. What exactly do you find interesting about consumer companies ("wide variety" doesn't seem very convincing")? You can build off something on the more personal side, like how you eat cornflakes for breakfast everyday, and add in the finance component.

 

Dude, this is a super low quality answer that shows you haven't really thought about why you want to work in Consumer & Retail. My advice would be to get rid of any preformed ideas you have about what group interests you, do some reading, talk to people, and then find a group you have actual some passion for. The answer to why that group should come easy to you at that point.

 

Dolorum ex temporibus omnis autem numquam quia. Et dolor culpa fugit iusto totam ut et.

Odio ut quae et sunt rerum officiis et. Unde eveniet beatae provident. Iusto officiis numquam repellat.

Consequatur quidem in tempora cumque ea earum sit. Nihil sit maiores voluptatum culpa sunt alias reprehenderit. Earum dolores quo qui molestias dolorum. Eum corrupti quibusdam error.

Career Advancement Opportunities

November 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 99.0%
  • JPMorgan 01 98.4%
  • Guggenheim Partners 02 97.9%
  • Morgan Stanley 06 97.4%

Overall Employee Satisfaction

November 2026 Investment Banking

  • Moelis & Company No 99.5%
  • Morgan Stanley 02 99.0%
  • Evercore 01 98.4%
  • Banco Santander 02 97.9%
  • BMO Capital Markets 13 97.4%

Professional Growth Opportunities

November 2026 Investment Banking

  • Evercore 01 99.5%
  • Moelis & Company 01 99.0%
  • Morgan Stanley 05 98.4%
  • Goldman Sachs 01 97.9%
  • JPMorgan No 97.4%

Total Avg Compensation

November 2026 Investment Banking

  • Vice President (16) $429
  • Associates (57) $264
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (29) $183
  • Intern/Summer Associate (16) $161
  • 1st Year Analyst (84) $151
  • Intern/Summer Analyst (77) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”