Explain "Turo" to me. How is letting poor people wreck your BMW a "business"?

The Turo subreddit is 90% full of double digit IQ morons trying to get rich quick by taking out multiple auto loans to start a "fleet" of old BMWs and Mercedes. They then rent them to assorted poor teenagers and 20 somethings who total them trying to impress their friends. 

There's inherently a massive selection problem, especially with luxury branded cars. Normal professional people aren't clamoring to rent 2013 Audis. When their actual Audi is in the shop they just go to Enterprise because who gives a shit. So you just end up with white trash proles and ghetto minorities. 

It seems like a godawful business both from Turo's perspective AND the "contractors". There's no way that these people have meaningful enough utilization rates to make a real business out of it. And the second Jamal tokyo drifts into a lightpost at the illegal street race block party you're fucked, Turo insurance or not. 

3 Comments
 
Most Helpful

Rented a convertible Porsche on Turo when the wife and I did Napa/Sonoma. I got a great deal and it was cheaper than getting a Honda Civic at Enterprise. We went in the off season so the host was willing to negotiate a bit more. I can see myself using it more, but could never be a host on it.

The turo host told me he's lost so much money on damages. He said turo insurance is shit and they have rarely ever paid out a claim. I think the business model is very sound, but in order for this to work, they need to really address damages and make sure hosts are made whole.

Array
 

Placeat ut non similique qui voluptate aut. Ducimus asperiores at et occaecati unde et omnis qui. Beatae ducimus voluptatibus doloremque et quis nesciunt. Ullam corporis et ea qui eaque. Laborum odio animi rerum rem. Voluptates ut animi et maiores itaque fugit reiciendis. Itaque omnis odio ullam itaque dolores inventore.

Career Advancement Opportunities

August 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.3%
  • Morgan Stanley 08 97.8%
  • Goldman Sachs 02 97.2%

Overall Employee Satisfaction

August 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Evercore No 98.9%
  • Morgan Stanley 01 98.3%
  • Banco Santander 02 97.8%
  • BMO Capital Markets 12 97.2%

Professional Growth Opportunities

August 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 06 98.3%
  • Goldman Sachs 01 97.8%
  • JPMorgan 01 97.2%

Total Avg Compensation

August 2026 Investment Banking

  • Vice President (16) $429
  • Associates (48) $259
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (25) $178
  • Intern/Summer Associate (14) $159
  • 1st Year Analyst (83) $151
  • Intern/Summer Analyst (75) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

1
redever's picture
redever
99.2
2
BankonBanking's picture
BankonBanking
99.0
3
kanon's picture
kanon
99.0
4
Secyh62's picture
Secyh62
99.0
5
CompBanker's picture
CompBanker
98.9
6
DrApeman's picture
DrApeman
98.9
7
dosk17's picture
dosk17
98.9
8
GameTheory's picture
GameTheory
98.9
9
Betsy Massar's picture
Betsy Massar
98.9
10
bolo up's picture
bolo up
98.8
success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”