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Crowd funding companies have some of the worst job security in the business.  They're all hanging on by the skin of their teeth.  The ones that survive ditch the retail investor strategy and just target HNW and institutional investors to fund their deals.    Cadre is not crowd funding, it is a REPE fund that calls itself a RE tech company.  

 

The crowdfunding firms are essentially syndicators who raise money based on their ‘technology platform.’ This means they make fees like a regular syndicator but have a ‘cool’ flair. They make money on acquisition and asset management fees. I’ve never used their platform, but they have also have other fees too. The reason job security is low is because of deals dry up, so do fees. 

 

Interesting write-up....sounds like they're still in growth stage where they haven't achieved the scale yet to pay for top talent.  I think the answer to your question of "where do they fit into the market place?" is that they are one of very few platforms that offer retail investors with direct access to the illiquid commercial real estate debt and equity markets. As someone who's got ~$10k invested with them they are really the only option for me to get access to these markets. Most private investment fund are only accessible to institutions and super high net worth investors. Jamestown just started a similar find which is worth looking into but I think they charge much higher fees.

 
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I think Fundrise is differentiated from public REITs in two ways: 1) They focus on the lower to middle markets which provides a higher yield / risk profile than publicly listed REITS which generally own stabilized institutional quality assets.  2) Their shares are relatively illiquid unlike public reits which have billions of $ following in and out daily driving yields down to levels I don't find attractive.  Public reits perform more like bonds / blue chip dividend stocks with less upside.
 

In terms of point D) I think of Fundrise as less of a tech company and more as real estate operating company with a technology platform.  They collect asset management / performance / origination / leasing / exit fees just like any other real estate fund which in turn pays their staff salaries.  In the unlikely downside event they go under, the REIT shareholders could hire another asset manager to replace them and execute the business plan.   I don't see why shareholders would ever need to liquidate at fire-sale prices.

There are two types of crowd funding platforms I know about: 1) deal-by-deal syndicators like Realy Mogul...that function more as brokers that are compensated with origination fees.   Alternatively, Fundrise crowdfunds capital on the fund level and survives off of recurring asset management fees.  I find the former unattractive because they don't provide any diversification and myself and others with day-jobs don't have the time / energy to underwrite individual assets.  The syndication platforms are compensated /incentivized to originate as many deals as possible....not to manage risk.  Alternatively, Fundrise is incentivized to protect / preserve their capital base and they have a professional management team in place to manage on a portfolio level.    

 

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