Tier 1 PCA/Secondary Advisory

There recently was an interesting post on the PCA market and I went into detail about the various shops out there. I got some heat for my view that Goldman is establishing a great shop since they're presently untested and my view that Lazard is more of a Tier 2 since they're going to need to do a total rebuild. It would be great to discuss the following groups in more detail. Culture, hours, pay, deal dynamics, assets, anything:

1. Evercore: Highest volume and highest paying. Turnover is high, super high stress environment.

2. PJT: More of a single-asset continuation fund shop - can they really compete with EVR without a massive increase in headcount and experience?

3. Lazard: More of a GP-led shop but got gutted talent wise and needing to do a total rebuild.

4. Jefferies: Ex Greenhill-Cogent team. I've seen quite a few of their deals in the market both on the GP-led and LP side and the quality was high.

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Typical sloppy secondaries investor reporting - looking at their LinkedIn you can see they each got a bump (associate to VP and VP to director). Agree that it was probably title/$ driven to help jump start the secondaries group over there.

To the rebuild point...same article points out LAZ hired a couple MDs with one presumably US based.

 

What is CS's reputation in the secondaries market? Never seen them on any deals - are they any good? Seems to have turnover every now and then for such a small team. I hear they were excited to see their Director leave for Houlihan to make room for new hires.

 

From my interactions with CS, they seemed to only bring deals to market that no one wants, like Latin American GPs that are on the verge of dying.

And this nice guy I think we're talking about put me to sleep when I've been on the phone with him.

 

Unlike IBD, a lot of Principal/VP level folks at PCA groups are expected to get their hands dirty. So that's everything from going into PPTs and making edits, opening up excels and models to make direct edits, sketch up process docs, slides, etc, and also talk to buyers and run the process.

Until you make Director level and up, I would expect everyone at the Principal/VP level and below to do a little bit of all junior level work.

Unless you're at a T1, like EVR, LAZ or PJT PH, you won't get paid like the Sponsor Coverage teams.

Exits mostly to secondaries buyside, other secondaries advisory firms, FoF, investor relations.

 

To add, unlike Sponsors Coverage Groups at banks, you are unlikely to ever, if at all, touch or build an LBO model. Most of your 'modeling' in PCA will be fund level modeling, but I've learned that those models are never 'accurate'. You're really better off the GP's in-house IR and accounting teams give you specific numbers.

 

Primary fundraisings or secondaries? Houlihan PFG in generally has been an inorganic effort for HL - they acquired a placement agent and have the old BearTooth Advisors team running it. I have been in the primary PE fundraising biz my entire career and had never heard of BearTooth Advisors. 

Houlihan's secondaries team is new. They have a Bagelcel running it. I hear he gets bear teeth shoved up his arse lolzx

 

Per SI - GP led Continuation funds in August by advisor

2 x evercore, CS , 1 x Lazard, UBS, six point, asante, m20

Patchy reporting but no sign of PJT

 

Traditional exit market will cool down before valuations do. More continuation vehicles for GPs looking to crystallise returns but without viable exit. Paid for by secondary dry powder. LPs forced to sell due to re ups in primaries. Medium term hard to maintain valuations. Forced selling. Advisors getting a clip every time. Fees for everyone. 

 

It literally just started so TBD what the experience and group will look like. Not sure what the deal flow will look like initially but assume the GS name and connections should help get it off the ground. Probably a cool place to help build a business but I don't think that's where I would cut my teeth when ramping up the learning curve.

 

Interviewing with a PCA team for an entry level position. Have prior IB sector coverage internship and other general finance experience. What can one expect in terms of technicals? Same as an IB interview i.e comps, DCF and LBOs? Or since this isn't a modelling heavy team, questions are usually fit based?  

 

Hey, would you be open to providing insight on your process for the analyst role at a PCA group? Would really appreciate learning about what technicals to expect and what to focus on for interview prep. Thank you!

 

Lateralling elsewhere in the bank (coverage, other product groups, capital markets etc.), secondary PE funds, FoF, IR. Guessing that with the rise of single asset GP-led deals you might be able to exit to MM PE if that was your focus. It's the same or similar pay to traditional coverage/M&A with slightly better hours...a lot of people stick around too.

 


Pay is roughly the same for the PCA groups inside BBs / EBs. Teams are smaller though, and you will be more subject to the revenue generation abilities of your MDs / seniors. So the upside is there, but generally, the senior talent in APAC is pretty lacking, so revenue / bonuses are likely to suffer. That being said, all coverage groups are suffering with the China apocalypse right now.

Lazard - was the market leader. Cornered the market on China growth / VC GP-leds for the last 5 years. Largely disappeared now since the China market imploded. Trying to do more direct / co-invest deals and push into the ANZ market. Allergic to LP-leds due to low fees.

PJT - does maybe 1-2 deals a year. Not really much of a presence.

Evercore - new kid on the block. Came in with a couple of landmark deals over the last 1-2 years, but team is small. Unclear if success is continuable.

Greenhill - does pretty much only LP-leds that they win by charging almost zero fees. They had a pretty good drive into China GP-leds and had very good traction recently, but I think the guy leading that effort left, and the China market is basically a no-go for buyers.

Campbell Lutyens - pretty solid primary fundraising business, but small secondary team. Tries to do both LP-leds and GP-leds, but ends up picking up the scraps on the LP-led side after Greenhill (because Campbell tries to charge fees that actually pay their bills), and gets an occasional GP-led.

UBS - was non-existent for a few years. Had some recent success on the GP-led side. Interested to see how it goes. Small team.

Basically, the GP-led side is a foot race between Lazard, Evercore, and UBS. The LP-led side is pretty much just Greenhill, but that is more by virtue of no one else actually being interested in challenging them for the crown of charging single-digit bps on $200M LP portfolios.


 
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anyone know placement agents like campbell lutyens, rede partners, asante reputation in the industry? exits? competitiveness?

Campbell Lutyens is head and shoulders above Rede & Asante. Think placement agents / secondary advisory firms offer a ton of upside vs. bigger bank platforms but its imperative you do your research. Quality vastly differs between them 

 

Would honestly advise against any of the independent placement agents aside from maybe CL. Independent placement agent model is on its way out… banks with the synergies across other product/industry groups are just going to dominate in the long term, particularly on the GP-led side. You can see it with CL, they did that partnership with JPM to try and catch up and have “asset level expertise” but I think most people can see through that… it’s hard enough to get industry teams to help out at a bank that has them internally… I can’t imagine how much fee you’d have to give up to incentivize external industry teams. And you can see it in their deal flow these days, it’s like 70% LP-led. I’d say most of the time when these groups win GP-led deals it’s because they are advising on the primary, otherwise it’s hard to compete when banks have relationships through their industry teams.

 

Rodney Reid seems like the most universally disliked person in secondaries lol

 
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So secondariesinvestor released some datapoints 

all things considered here is my takeaway on rankings:

EVR, JEF, PJT, LAZ

CL (legacy brand soon to be gone), Moelis, maybe Baird?

Eaton (stifel), Houlihan (making good noise), Blair (dont know how much longer custar can use his wife for deal flow), RJ

Placement agents soon to be replaced with independent advisory boutiques 

all the new mm guys, bofa lol they have a popular md but no proof of concept 

 

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