Will asset management industry just wither away?

Just wondering what you think holds for the industry, with so much money moving to indexes and ETFs? Should anyone 22 even consider starting in this industry?

 
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The fixed income market is far more complex and massively larger than the equity market. It is far more actively managed than the equities markets. Seeking and achieving 50bps of alpha makes a big difference in pension (corp and government), endowment, foundation and other institutional funds.

Although equity funds have seen a large move to passive investing , their are still plenty of active funds. The whole ESG movement will require more actively managed funds as mandates will have to seek companies who act certain ways. The larger funds are using scale/leverage to change and/or shape corporate behavior. That sector is growing rapidly and could become a big differentiator between fund families.

 
Controversial

The commenters above me are far too sanguine about active equity investing. The 15% annual return of the S&P 500 since the bottom of the financial crisis has grown the asset base of large asset managers, partially obscuring the huge headwinds of outflows and fee compression as assets inexorably go low-fee and passive. When the market finally has an (inevitable) sustained decline, it's going to be a wipe-out. The industry isn't going to 0, but it's going to fade to a shadow of itself.

 

sl55amg

I think the hope is that they can perform better in a down market. But nevertheless I pretty much agree with what you're saying. You didn't answer the OP's questions though, if you were 22 would you take a job as a stock picker today?

I'm sure you're right that that's part of what they're thinking. And to be fair, many equity funds will outperform in a downturn modestly just because your typical active fund holds a ~1-3% cash balance--it's a non-trivial drag in a bull market, and a meaningful help in a bear market. But it's not like your typical fund is loaded up with defensive stocks set to outperform dramatically in a down market, and it won't change the core logic of passive investing: in aggregate, active investors can only track the market, pre-fees, and will underperform net of fees.

As for whether I'd take a job as a stock picker today... I'd say in some sense it's definitely fine as a first job out of college because if things go bad now, there's always business school, and it's a fun job where you learn a lot about business. But if the plan is to make a high and stable income in one's thirties, that's 8 long years of fee compression and outflows from now, and I wouldn't be too optimistic. 

For some color, I work at an equity hedge fund run by a fairly large asset manager, so I'm pretty close to all these trends. I'm in my late 20s and have thought a lot about my own future in the investment management industry--I think I can rely on about 10 more good years in the industry, which at my seniority is all I really need to make enough money to retire/start my own little fund/do my own thing/etc. But I'm already pretty far into my career. I wouldn't want to be in my early 30s in this industry, 10 years down the road.

Nothing I'm saying here about equity asset managers should be controversial. Doing a quick survey, BEN trades at 9x forward earnings; IVZ is at 9x, AB is at 11x, AMG is at 8x... these are not the multiples of businesses the market expects to thrive over the long term. In short, the market agrees with me (and you).

 

Thanks for the detailed explanation. A few questions for you:

  • Would you say that Fixed Income / Multi-Asset AM are less at risk of the headwinds of passive investing than equities?
  • Do you think that whilst the size of the industry will shrink, median returns may increase?
    • Do you foresee consolidation with most assets going to the largest players but some going to smaller and more niche funds?
  • What are your views on compensation now vs 10, 20 years down the line for a good/great performer in the industry?
    • As someone very interested in the more macro/FI space, I don't necessarily want to sacrifice career longevity for 'passion'.
  • Given your bearish views on the future of the industry, if you were just about to graduate, what do you think you would go into and why?
  • Finally, I saw your point on 'quantamental'. Would you say that most of the 'quantamental' that firms are doing is really just data visualisation?

Any response would be immensely appreciated. Cheers!

  • Are fixed income/multi-asset better? I honestly can't say. Fixed income is probably healthier than equities, but I'm not an expert. Multi-asset, if you're referring to asset allocation/outsourced CIO type work, is in theory a workable niche. But in practice, most asset allocators that I follow have done poorly. You don't get paid to be massively long S&P 500, but that's been the right place to be for a long time now. That could change though, and there may well be sustainable winners I don't know about.
  • Median returns may increase? Not sure quite what this means. In the end, there will presumably be survivors in active management, but they'll a) always be competing with passive management, keeping fees low and falling and b) have fewer competitors in active management to "pick off," compressing potential alpha (and thus fees). The logic of passive is truly brutal, and it's unclear how much active management is needed to keep the market efficient. 
    • Most assets will go to large passive funds. I don't foresee large active managers doing well and expanding through consolidation; they certainly won't have pricing power. 
    • The idea that niche funds will flourish is a great story, but in practice it hasn't played out. Fees are falling for niche funds too, and many are flailing. 
  • As for compensation, in equities it will be lower.
    • I know for a fact that my, and my peers, compensation is ~20% lower (in nominal terms) than the senior analysts on my team received when they were at my level of seniority ~6-8 years ago. And I hear very similar stories from my peers around the industry. I expect like-for-like declines to continue indefinitely, though perhaps less sharply as time goes on, as asset management has to remain somewhat competitive with other finance careers.
    • There is one exception: someone who consistently generates truly massive alpha will likely get paid well, but probably won't end up in asset management, as the upside would be higher running a hedge fund, or working as a PM at a multi-manager or something. But betting you'll be the LeBron James of investing isn't the best bet for most.
  • If I were to graduate now, I might go into banking for a few years, even though it's a miserable prospect. Broader skill set, career optionality, and deal-making/the ability to go into private investing in some capacity all seem like valuable early career skills.
  • On quantamental, no: it's more complex than that, and the feature set is pretty fully built out; this is not going to be anyone's free lunch, I assure you. I'll try to reframe what's going on with some examples of what "quantamental" means in practice:
    • Predicting KPIs/financial outlooks using email receipt data or credit card data
      • Using alt. data to predict earnings means running various regression models on alternative data sets, such as credit card panels, to predict a company's KPIs with a great deal of precision. It's big data and data modeling
      • Cohort analyses (how much did the 2018 cohort of new users spend on the site/service in 2019, etc.) can be used to build out a medium term revenue model with moderate precision.
      • Various sorts of promotion or price tracking can be used to predict near-term gross margins with moderate levels of precision for some companies
      • Alt data can be used to track how much competitive pressure a new entrant is placing on an incumbent (when the new entrant opens a store nearby, what does it do to incumbent's sales, etc.)
      • In general, the alt data is feeding directly into revenue (and sometimes cost) projections; it's not visualization of data
    • Data analysts trading directly on alt data
      • This is basically a variant of the prior category, but it attempts to systematize the trading a bit. 
      • You're now looking at "model v model" type trading now: "smart hedge fund" knows that "data broker" is going to publish their update about a company on Tuesday, and it will be bullish, so they buy stock ahead of the data broker's release. Then, smart hedge fund knows that the data broker's model is actually flawed, and when the company reports it will be weaker than the data broker claimed, so they go short ahead of the print. 
      • In theory there could be a little alpha here, but in practice it doesn't work too well, largely because alt data is incredibly commoditized at this point
    • Using factor models to shape investment universes
      • Equity risk factors (value, momentum, quality, small) have been known about for decades. Quant hedge funds and asset managers have built businesses around being long those factors, as they have (historically) outperformed indices modestly over time. In recent years, factor performance has faded, however.
      • Many firms have added another layer, fundamental analysts who start with a quant factor model, and then try to find out ways the model is getting it "wrong," and adding their own insight to the model. 
      • This is very different from the other stuff, and is far older, but also gets labelled "quantamental" as it's a great buzzword.
    • You've also got some one-off type stuff
      • "Google trends says this product is hot!" and more sophisticated variants thereof
      • And then there's stuff like survey data, etc. Lots of random ideas, none of which necessarily validate well against company data
  • My point overall is that quantamental is very built out, and either very commoditized and institutionalized, or has failed to work. It's not a new exciting thing, and there aren't a lot of untouched opportunities here.
 

The fat is getting trimmed in AM pretty aggressively - in every aspect. Firms are running leaner personnel wise, streamlining operations and broadly divesting from non-core businesses where they can. If you have size, or fortunate to have some profitable segments, you are getting scale to control costs and make your overall business work. I agree with another poster - the middle is, eventually, toast. They will be absorbed, competed away or exist in a weird, ugly limbo. The only way you hold on there is occupy a niche, however you'd like to define that. 

Aside from the literal 'investing' aspect - capex for Asset Managers is through the roof in non-revenue generating areas. HR, Compliance, Technology - they are absorbing more and more dollars than they have in the past, with no end in sight. When many of your strategies are commoditized - you then have to spend more heavily on marketing, which slices even further. Some of this will vary between bank backed, non-bank backed - but the trend is all the same. 

In large part - where you can isolate yourself is by providing 'services' vs. simply products. I would strongly recommend that anyone looking to join a mid sized, long only equity focused fund company think hard about that decision - understanding it may not last long - unless they've got something really, really special that you can then parlay elsewhere. 

If you are looking at fixed income - there's more runway for a variety of reasons. Active will, most likely, be a big player in municipal strategies (tax advantaged stuff) and there's plenty of firms who run insurance money, or similar, that you can get into. High yield, EM, etc. - all still have opportunities to get exposure if that's what interests you. The key here is to make sure you don't end up at a place that has a big emphasis on liquidity only - unless they literally own it. A place like Federated, by example, is heavily slated towards providing liquidity solutions - tough place to be for the next few years. Important, but brutal in a low rate enviornment. The side note here is you are seeing people get out of that business - MMF's closing, etc. as it's just rough. 

Outside of that - institutional wise at least - there's still plenty of opportunities to pursue opportunities at firms that provide 'advice' - think OCIO's where you are basically becoming the CIO of an instutitution, picking managers, allocations, etc. Or in niche areas where you specialize - places like NEAM - in insurance money or have that extra expertise people will pay for. Or, heck, you could go work at the asset owners themselves if they are insourcing - lots of places like that to work at. Alternative managers are also options - HF, PE, VC etc. I think there's still opportunities. 

Some might argue I'm conflating Advisory services with Management... I'd say deal with it. You aren't getting away, on average, with being simply managing another core fixed income strategy. Maybe if you have ancillary services you are selling them - but good luck. It's not just easy money anymore, it's far more commoditized but opportunities exist. 

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