Bringing Deals as a Vice President

I’m currently a VP at a boutique where the MDs are extremely supportive of people below the MD level sourcing their own opportunities and gradually building a book of business. The structure at my firm is pretty entrepreneurial. If you originate a deal, you receive 40% of the fee. This is separate from my base salary and year end bonus.

I know this type of structure is not common at the BB / EB level for VPs, but I’m curious how common it is across smaller boutiques and lower middle market firms.

I’ve been leaning pretty heavily into origination over the past two years and now have several deals that I personally sourced and helped convert into signed engagements.

Two are currently under LOI and should close by year end:

• ~$30M growth equity raise with a 3% success fee
• ~$50M EV sell side mandate with a 4% success fee

I also have two additional deals that I sourced where we have signed engagement letters and are about to go to market:

• Payments / gateway processing business doing ~$70M of revenue and ~$7.5M of EBITDA, with a 3% success fee
• Medical supply manufacturing company doing ~$130M of revenue and ~$30M of EBITDA, with a 2% success fee

One other piece of context is that I’m also basically running these processes myself from beginning to end. My MDs are involved and provide guidance and oversight where needed, but on a day to day basis I’m the one driving the process.

That includes building the financial model, putting together the CIM, developing the investor / buyer list, managing outreach, running investor calls, coordinating management calls, handling diligence requests, managing follow ups, and generally keeping the process moving from launch through closing.

Curious how this compares with other boutiques and whether anyone here has had a similar experience.

For those who have worked under a similar model:

• Is 40% of the fee unusually high, or have you seen similar structures?
• At what level did you start receiving meaningful fee participation, VP, Director, or MD?

Would especially be interested in hearing from people at lower middle market / middle market boutiques where bankers are encouraged to develop their own client relationships before reaching MD.

I really like the entrepreneurial aspect of the model and the opportunity to start building a book earlier in my career, so I’m curious whether this is relatively common in the boutique world or more unique to certain firms. It’s one of the reasons why I haven’t pivoted to MM / BB / EB platforms (I’ve gotten offers at top MM firms but rejected it because of the deals that I brought in)

Also happy to answer any questions about what the experience has been like on my end. If anyone else is in a similar position at the VP or Director level, originating deals while also running execution, I’d definitely be interested in comparing notes and learning how others have approached it.

6 Comments
 

Based on the most helpful WSO content, your experience at a boutique with an entrepreneurial structure and significant fee participation is not unheard of, but it is relatively unique compared to larger platforms like BBs, EBs, or even some MM firms. Here's a breakdown addressing your questions:

1. Is 40% of the fee unusually high, or have you seen similar structures?

  • A 40% fee participation for originating deals is on the higher end of the spectrum. While boutiques and lower middle market firms often have more entrepreneurial setups, fee splits typically range from 20-30% for non-MD levels. Your firm's structure seems to heavily incentivize origination, which aligns with its entrepreneurial culture.
  • At larger firms (BBs, EBs, and even many MM firms), fee participation for VPs is rare or non-existent. These platforms generally reserve fee splits for MDs or senior directors who are expected to bring in business.

2. At what level did you start receiving meaningful fee participation, VP, Director, or MD?

  • In the boutique and lower middle market space, it's not uncommon for VPs or Directors to start receiving fee participation, especially if the firm encourages deal origination at junior levels. However, the level of participation (e.g., 40%) and the ability to build a book of business this early in your career is more unique to entrepreneurial boutiques like yours.
  • At larger firms, meaningful fee participation typically starts at the MD level, as origination is a core expectation for MDs. Directors may receive some credit for sourcing deals, but it's usually less significant compared to boutiques.

3. How common is this model across smaller boutiques and lower middle market firms?

  • The entrepreneurial model you're describing is more common in smaller boutiques and lower middle market firms, where leaner teams and a focus on individual contributions create opportunities for junior bankers to take on origination and execution responsibilities. These firms often use fee participation as a way to attract and retain talent while fostering a culture of ownership.
  • However, not all boutiques operate this way. Some still follow a more traditional hierarchy where origination is primarily the responsibility of MDs, and junior bankers focus on execution.

4. Your role in running the entire process:

  • The level of responsibility you're describing—sourcing, executing, and managing deals from start to finish—is typical of smaller boutiques. With lean teams, VPs and Directors often take on end-to-end ownership of deals, which provides excellent experience and exposure.
  • At larger firms, the process is more segmented, with analysts and associates handling modeling and CIMs, VPs managing execution, and MDs focusing on client relationships and deal origination.

5. Why this model might be appealing:

  • The entrepreneurial aspect of your firm's structure allows you to build a book of business earlier in your career, which can be a significant advantage if you aim to become an MD or start your own firm in the future.
  • Rejecting MM offers to focus on deals you've sourced makes sense if you value the autonomy and upside potential of your current setup. Larger platforms may offer more stability and resources but often lack the flexibility and entrepreneurial opportunities found in boutiques.

Final Thoughts:

Your experience highlights the benefits of working at an entrepreneurial boutique, especially for someone with a knack for origination and a desire to build a book of business early. While this model isn't the norm across the industry, it aligns well with the culture of smaller, more flexible firms. If you're thriving in this environment and enjoy the autonomy, it seems like a great fit for your career goals.

Sources: Regional Boutiques are vastly overlooked in IB, Negotiating Participation - Boutique SoCal Development shop, boutique v BB, Q&A: MD in M&A and Capital Markets with Bulge Bracket and Boutique experience, 2017 Commercial/Corporate Banking Bonuses

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

I'll gargle

This is pretty impressive at that title. Before getting to signed ELs, can you walk through in more detail how these deals were originated? How did you build the relationships, which roles within client firms did you network with, did you need to / how did you nurture those relationships over time, even down to specific things you'd say in conversation that helped get you to convert? 

 
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A lot of the deals I originated came from relationships I already had with business owners through family, friends, relatives, and people I’ve gotten to know over time. I also spend time connecting with accounting firms, law firms, and other advisors that work closely with business owners. I’ve been in the industry for 4+ years now, and some of these relationships were built over 2+ years before there was ever a real transaction discussion.

More recently, I’ve been spending a lot more time building relationships with financial sponsors in the LMM, both for current processes and longer term origination. I also spend a ton of time in APAC / SEA, so I’ve been building out my network there across business owners, investors, and intermediaries. Our firm has closed a few transactions in the region, which helps with credibility.

Before my MBA I worked in wealth management, so I was already familiar with building a book of business and staying in front of HNW clients. A lot of that transferred pretty naturally to IB. Staying in touch, being useful, understanding what someone is trying to accomplish, and not making every conversation feel like a sales pitch.

As an associate, I also got lucky because my MD brought me into a lot of pitches, networking calls, conferences, and client meetings. I got to see how he built relationships, positioned the firm, handled pushback, and ultimately got clients comfortable enough to sign an engagement. That helped a lot once I started doing it myself.

Most of the people I’m talking to are founders, owners, and CEOs. I usually don’t open with “are you looking to sell your company?” It’s more about learning the business and understanding what they want to do over the next few years, whether that’s raising capital, bringing in a partner, doing acquisitions, taking liquidity, or eventually selling.

If there’s actually a need there, the conversation becomes much easier because you’re not trying to force a deal that doesn’t exist.

At the end of the day, it’s a sales job. You have to build trust and give someone a reason to believe you can actually help them. Having relevant deal creds helps a lot too. If we’ve done something similar, I can point to an actual transaction, explain how we ran the process, who the likely buyers or investors were, and what valuation looked like. That’s much more effective than giving someone a generic pitch about the firm.

We also have a pretty lean team of 5 bankers and usually work on deals in the ~$20M to $500M EV range. Because we’re lean, we can still make the economics work on smaller deals that a larger bank probably wouldn’t spend much time on.

At least for the deals I bring in, I also don’t charge a retainer, which lowers the barrier to entry. I think that helps with owners because there’s a lot of alignment, and I can genuinely tell them I’ll be one of the people actually running the deal from start to finish.

The biggest thing for me has probably just been patience. Some of these people knew me for years before there was ever a conversation about hiring us. I try to stay in touch, learn their business, send relevant info when it makes sense, and not constantly ask them if they want to do a transaction.

Then when the timing is right, it’s usually something pretty simple like, “If this is something you’re thinking about, happy to give you our view on valuation, what the buyer or investor universe could look like, and how we’d run the process.”

I’ve also watched a lot of Jim Donovan’s content, and I think a lot of his approach to relationship building and sales has shaped how I think about origination.

Still learning a ton on the origination side myself, but happy to answer anything more specific.

 

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