Do you need to attach excel model to get higher response rate for your cold emails?

Hi everyone,

I have a question: have been networking and sending countless cold emails asking for informational interviews (who am I, what school i go to, what do i study, interested in ib so wanted to meet for coffee etc), pretty standard, but I have a very low response rate (I know this is expected)..

However, being a student who strive to achieve a higher response rate, I wanted to ask:

  1. Should I attach an excel model to generate higher response rate? (Say" I attached a xxx model here just for your reference to show you I am very interested / serious about this business.) Or no? I asked many people and got mixed suggestions..
  2. Some say do it, some say that's too much and advise against it, those who advise against it say attach my resume instead. So I guess my second question is do I attach my resume (instead of a model) in the email? Just say something "I have attached my resume here for your reference".

Any thoughts?

Thanks!

11 Comments
 

No, as my MD told me too many analysts have terrible modelling habits and conventions, it would be better not to display it and make it obvious you have no clue what you are doing as they would have to get you to unlearn all that nonsense.

A DCF is not rocket science its assumed you know how to perform one.

 
Best Response

Attaching an excel model is a great way to guarantee a 0% response rate. You really shouldn't even be attaching your resume to cold emails.

It sounds like you may be making your cold emails too long. Sending a complete cover letter in a cold email is another way to get a shitty response rate. I've always had the most success when I keep things simple and concise. Literally just 3-4 sentences..

  1. Who you are - school, major, etc.
  2. How you found the person - personal reference, article, alumni database, etc.
  3. What you want - learn more about person's background, firm, etc.
  4. Logistics - Call next week, coffee when you're in city, etc.
 

Is this a troll post? Think about it this way: why on earth would someone who works 80+ hours a week take ten minutes to open and review an Excel model that some random person sent them? Not to mention that the model is probably not formatted correctly, contains numerous mistakes, etc.

trader_timmy's suggestions are all great, though, I would disagree with attaching your resume. In my opinion, your resume can provide some context, and if you have previous IB experience, at least give the analyst a reason to email back (i.e. the analyst knows you'd at least have a shot at making it through the interview process).

 

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