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So this is definitely pushing you toward using the cost of equity formula as follows: next year dividends/share / market price + growth rate of dividends. So dividend payout = dividend/net income, yield = dividend/share price, ROE=net income/equity. I started with dividend payout, which is 75 cents for every dollar, so NI = $1. Trifle is 9%, so 0.75/x=0.09. That gives you a price around 8.33. Then, with ROE we use that 1/Equity = 12%, so equity is about 8 in this situation. ROE isn't needed as best I can tell, but we have everything we need, knowing that dividend = 0.75 and price = 8.33, divide those two and add growth rate to get a baseline COE of 9% (assuming g of 0). I'm just spitballing here, so let me know if there's anything else to keep in mind.

Trifle should say yield. I’m typing on my phone so pardon the errors. Obviously g wouldn’t be zero, but that’s needed for the complete formula so add your g as needed.

 

Is it oversimplification to say that in these types of questions the cost of equity is simply yield plus dividend growth rate?

 

I’m a freshman so I just did it the long way but the calculations in this instance basically showed that. Technically COE should use forward yield but thats minutia.

 

Using a slightly rearranged version of the Gordon model:

(0) Cost of Equity = D1/P0 + g

This only works if we assume constant growth, which is a necessary assumption given the information given.

(1) Dividend Yield = 9% = D1/P0

(2) Growth Rate = ROE*(1-Payout Rate)

Growth Rate = 12%*25% = 3%<p>&nbsp;</p>

Now we can substitute (1) and (2) into (0):

Cost of Equity = 9% + 3% = 12%

 

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