How important are those online webinars?

I am curious about the importance of those online webinars that BBs seem to be promoting lately. My best guess is they are a proxy for interest but if you go to OCR events then is that enough in terms of the interest category? The webinars seem pretty useless for the most part. I go to HYP if that makes a difference.

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I was on a BB webinar a few weeks back and got a personal email from a campus recruiter that I knew about 3 minutes after the webinar ended. They're definitely paying attention to who attends those things.

While I don't know what metrics they pull and how they weight them, having name familiarity with the people that matter can go a long way. If anything, you can use it to gain some contacts with recruiters at the BB and they can put you in touch with teams.

 

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