Hi Monkeys,
So I'm working with someone on a deal and because I have next to zero experience on this particular item, I'm looking for some help.
Say we have a public parent company, (Unilever, Omnicom, etc.) how would I, if possible to find out what a child company brings in to the parent company?
So in the case of Unilever, how would I found out what impact Ben and Jerry's has on their bottom line?
Thanks in advance
read this like a family owned business haha.
in my experience, companies rarely report accounting by brand (unless the brand is a separate divison like PayPal is of eBay, then you get some more #'s), and even if IR will tell you, it's rarely disclosed in the 10k or 20f. I'd start with the annual report and then go to IR
Ok thanks. I've been reading all through the 10k and everything and couldn't find anything.
Is it something as easy as just sending an email to IR saying "How much revenue did Ben and Jerry's bring in last year"?
Try investor presentations as well. Might be more info in there. And IR is relatively accessible if you are in the industry.
call them. they'll give you some boilerplate answer via email, if you get them on the phone and you're a bit smooth, you can get them to release some good info. not nonpublic stuff, just more detail or you can infer from their tone something about what you're asking.
an example, say you want to know revenue from B&Js. B&Js is a restaurant, first ask how much revenue comes from restaurants segment (fair question), how much of that is domestic (US), and then ask about brands in restaurant segment (if you mention revenue from B&Js, they'll stop). then ask about margins in each segment (that's fair info as well). you will be able to get some good guesses on how big of a piece B&Js is of the company's profits once you ask in a roundabout way the revenue for their greater segment, margins for the segment, and how big B&Js is relative to the rest of the segment.
sort of reverse engineering but if you ask all of that stuff, it's not nonpublic information, just public information plus a bit of inference that could help your thesis.
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