Qualitative business analysis before valuation - looking for feedback on my structured framework (IB / M&A context)

Hey WSO,

I’m refining a structured framework I use to break down businesses before I build any valuation model (DCF, comps, precedent transactions) or contribute to deal strategy.

I’m a big believer that any model is only as solid as the qualitative foundation behind it — and that understanding a company’s business model, market, and risks is what separates good work from great work.

 Why I’m posting

👉 I’d appreciate feedback from the WSO community:

• How do you structure your qualitative business understanding before valuation or advising on deals?
• Are there angles I’m missing that are especially critical in M&A / IB contexts?
• What frameworks or tools have helped you bridge qualitative insights into valuation assumptions?