Should I undertake a financial modeling course in my free time or learning how to code would be a lot better?

I work in business intelligence for a large retail firm (GAP). I have an undergrad in finance from Bocconi and have also been pursuing an online masters in data management from UIUC. However I am confused about my future and don't know what to invest my time on. Should I take up a financial modeling course like the one offered by the CFI institute or Wall Street prep or should I focus my efforts on getting skills related to business analytics which can directly be used at my work? I was thinking about doing the CFA because in my asian country every commerce undergrad I know has completed the level 1 atleast but I have no inclination towards asset management. Additionally I also plan on moving to Canada soon and was taken aback by how many entry level roles require you to atleast have the CFA level 2 or the CPA. This wasn't the case back in Europe where a target undergrad was enough. What am I missing with the Canadian job market? 

Also, what do you guys think are the most valuable skills, certificates, etc that can be applied in a variety of professions? My main motive to do a financial modeling course is that I enjoy corporate finance.