Tier Ranking of Fonts
Hey everyone,
Surprisingly relevant post about font choices and their impact on presentations in IB. Here’s a tier ranking of fonts based on their use in banks. Let’s dive into the buckets:
Tier 1: Classic and Professional
Times New Roman • Investment Banks: Goldman Sachs, Morgan Stanley • Why: It’s the gold standard for professionalism. Its traditional serif style is often used in formal documents and presentations to convey reliability and respectability.
Arial • Investment Banks: J.P. Morgan, Bank of America • Why: Simple and clean, Arial is a versatile sans-serif font that works well for a modern look while maintaining clarity and professionalism.
Calibri • Investment Banks: Citi, Deutsche Bank • Why: This font offers a contemporary feel with its rounded edges and is commonly used in internal communications and presentations for its readability.
Tier 2: Modern and Clean
Helvetica • Investment Banks: UBS, Barclays • Why: Known for its sleek and neutral appearance, Helvetica is popular in branding and digital presentations. It’s modern but still professional.
Verdana • Investment Banks: HSBC, Wells Fargo • Why: Designed for clarity on screens, Verdana is often used in digital presentations and online documents to ensure text is legible and accessible.
Tier 3: Specialized and Niche
Garamond • Investment Banks: Lazard, Evercore • Why: Elegant and classic, Garamond is used for specific types of formal presentations or documents where a touch of sophistication is desired.
Tahoma • Investment Banks: RBC, Nomura • Why: While similar to Verdana, Tahoma has a more compact appearance, making it suitable for detailed reports and data-heavy presentations.
Feel free to share other fonts you think should make the list. Comic Sans?
Specialized and niche needs to be tier 1 because the EBBB uses tahoma
thanks for mentioning EBBB
Citi does not use Calibri anymore
Calibri sucks
Cambria
courier new or bust
EVR ditched Garamond in like 2020
Sample of what they use now: https://investors.evercore.com/static-files/f24ef8da-6e39-42f5-94ac-093…
Hmm, I miss the garamond.
Citi has been on Arial for at least 3 years
DB is on Arial
Kinda like Archivo, also a bit more modern
All the IB groups I’ve worked with at BofA (including mine) use calibri
WF uses custom fonts. “Wells Fargo Sans” not sure what it’s closest to but is so annoying having to use that vs default fonts.
Comic Sans is Renaissance Technologies
I think “Papyrus” would make an interesting IB font
Wait for CVP... Gill Sans
Wrong
Congrats on Calibri
Wingdings 2
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