Hey Y’all,
In a debate with a few of my peers in the industry about which firm has more aura. This is cumulative of aura within and outside the industry.
Please let me know your opinions so we can decide a victor.
P.S: a metric worth to be mentioned is Aura to total compensation ratio as well.
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touch grass
Your banks aura ranking is not the reason the 2/10 on Hinge isn't texting you back
Obviously UBS
GS is literally Evercore South
UBS
Stop trying to make everything about UBS People on WSO think the world doesn't revolve around the sun, but around UBS. If you tell someone you work at UBS, they either won't know it or think it's the bank where all the world's billionaire's hide their money (this one is true and all UBS will be known for).
EVR M&A nowadays is honestly more coveted than GS IBD (except maybe GS TMT). Went to a target and most folks with top BB (GS/MS) vs top EB (eg EVR, PJT, CVP) went with EB. Not a hard rule though so no one will question you if you take Goldman over Evercore... both are top notch
No one outside of finance even what knows what an Evercore is
If you get GS TMT, then yeah I get the aura, but EVR M&A > any other GS IBD in these times
Work at one of the two. IB hardos will respect EVR M&A more but ultimately GS is more well known outside of that
I mean JPM is also more well known but doubt anyone would argue it has more "aura" than EVR
I was an EB hardo during recruiting but once you start working you quickly realize truly how strong of a brand GS is.
This is exactly what happened to me in the earlier parts of my career
Goldman on your resume is better if you want to do anything other than banking. That’s aura.
You defo talk about league tables to girls in the club
I discuss target college rankings at family reunions.
UBS
GS FIG/TMT > EVR. But anything else EVR.
I wouldn't lump all EVR M&A groups together (just as you wouldn't do for GS IBD). It is pretty much GS TMT > EVR Tech / Media & Comm. M&A > GS FIG > Other EVR M&A / GS IBD (group dependent)
Most commenters (not all) who pick Evercore likely have very little exposure to what a long-term career in finance truly looks like— my piece of advice is to always pick GS for the intangible benefits you receive down the line. In certain years, Evercore competes for recognition against PJT/MOE/CVP/Q/LAZ, while the GS name is never questioned and remains the most reputed place to start your career on Wall Street.
15 years ago hardly anyone outside the industry even talked about EB and EVR definitely didn’t have the brand it has today. So how can you be certain the next 15–20 years won’t bring another shift where EBs get recognition on par with (or even above) BBs?
If anything, the direction of travel is the opposite of what you’re assuming — EBs have been taking more market share (I think EB earn ~34% of global M&A fees whereas in 2005 it was closer to ~10%), doing larger and more complex deals and attracting more top talent every year. If that trajectory continues, having an EB like EVR/CVP/PJT on your CV could actually become more valuable in the long run
You confused the stats: It was reported last week that GS advised on 34% of the 3.8 trillion of global m&a this year, setting up for a record breaking year since 2001 (proving longevity of success). The M&A transaction volume that GS is putting up as a single bank is larger than all EBs combined— and it’s been that way since the early 2000s. When you factor in financing capabilities & transaction complexity, it’s clear that BBs are engines EBs cannot compete with.
mehh it's true to some extent but a lot of people in and outside the industry know that the GS brand can get diluted. Your average EVR M&A/RX, PJT M&A/RSSG, or CVP kid is probably better than your average GS IBD one
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