Worst/Best Names for Banks?

Not sure if this should go in this forum since its about investment banks, or the monkeying around one. Oh well.

What do you guys think are some bad names for banks? Hopefully this can be a more fun thread rather than flaming and arguing as we are not discussing reputation or deal flow.

For me I think the worst are:

  1. Lazard.. reminds me of a laser and now it reminds me of dancing sobe lizards

  2. Bank of America...a name that will rarely be prestigious as everyone asks if you work for the government. "Oh is that like the treasury department?" Response: "No it's an investment bank".
    "So you invest in America?"

  3. Moelis.... you have a mole where?

The best would definitely be: 1. Goldman Sachs... the name oozes prestige and it is the "Gold" standard.

110 Comments
 

Gold man-sacks for the win!!

Regards

"The trouble with our liberal friends is not that they're ignorant, it's just that they know so much that isn't so." - Ronald Reagan
 

Old-school WASPy and elitist. Doesn't matter how rich you are, if your last name has a "man," "stein" or "berg" in it you ain't gonna succeed.

 

Lazard just reminds me of some Lazarus bible offspring.

Another weird sounding one is Trioka Dialog, when I first heard it I though that was the description, three way Russian-focused dialog.

The best one is probably Blue Crest, as it just screams of imprialism and the vanguard of the old.

__________ Just my 2c.
 
banker88I also hate when people pronounce CS "Credit Swiss"
I've heard both pronunciations (Swiss and Swee-se) enough that they're almost interchangeable. But yeah, proper is the latter...
 
dacarez
banker88I also hate when people pronounce CS "Credit Swiss"
I've heard both pronunciations (Swiss and Swee-se) enough that they're almost interchangeable. But yeah, proper is the latter...

I hate it when people try and mix up the English pronunciation with the French pronunciation, end up with "Credit Swees", and then act pretentious about pronouncing it correctly, when (if we REALLY want to be obnoxiously high-brow about names) anyone with a rudimentary knowledge of French knows that it's "Credi Swees", and here's a lesson in pronouncing the "r" in "credit": http://french.about.com/od/pronunciation/a/r.htm

I mean, if we're going to be pretentious about it, may as well go all the way, right?

 

On the topic related to Credit Suisse, in terms of banks that are no longer with us, First Boston had a nice ring to it.

They're not so well-known anymore, but Brown Brothers Harriman just oozes old money-ness. An elite-sounding name a la law firm names. And if you look up the founders, you'd find that the original partnership was quite elite indeed.

Also, regarding Blackstone / Blackrock, I still don't understand why Steve and Pete didn't tell Larry Fink to come up with a significantly different name once Blackrock was spun off from Blackstone. I think it would have boosted BX's brand recognition as there wouldn't be confusion with Fink's asset management firm.

 

they are barely known nowadays b/c they focus on securities lending, custody, f/x, and research and trading. they have moved away from traditional investment banking services and do not planon reentering those businesses.

 
ilovetohelpthey are barely known nowadays b/c they focus on securities lending, custody, f/x, and research and trading. they have moved away from traditional investment banking services and do not planon reentering those businesses.

Considering eight of the ten partners were members of Skull & Bones, and most of the people involved in the company were pretty connected, I would guess that the firm is still quite powerful/rich nowadays. They probably just keep a low profile.

 

I think the funniest name to look at, in its full form, is Fox-Pitt Kelton Cochran Caronia Waller. And I agree that Evercore and Citadel sound pretty darn good, whether or not you knew about their prestige beforehand.

 

Rothschild Lazard Frères & Co. (I don´t like the just plain Lazard name) GS

I know they're not banks but their name is nice: Eton Park Capital Management (Stonyhurst/Ampleforth Park CM just don't sound right) DLJ Merchant Banking (much better than HHHOOLLZGZ or whatever ...)

Worst Wachovia, BofA, calyon (credit agricole, sounds like farmer finance) socgen (very communist name) citigroup (WTF they sound like some kind of utility company holding)

 

yeah agree Goldman, cool and prestige to it... blackrock is like rock on... sounds very assertive and strong.. credit suisse or julius baer.. sounds like epitome of europe

how about italian banks like Banca della Svizzera Italiana (imagine some hardcore italian with hand gestures saying it)

some asian banks doesnt sound dat good.. Agricultural Bank of China, ICICI Bank( i see, i see aigghtt)

but yar BOA and tat hokey pokey is one in my worst list

 

Relax yourself PoBoy...

Credit is a word in English. Hence people use an English pronunciation. Suisse, AFAIK, is Not a word in English. As such, there remains ambiguity on its pronunciation. But yes, if you want to go full-throttle with it, make sure you pronounce the whole thing in French. But I generally agree with what you're trying to say, as noted above, which is that people out to get off their high horse.

 

I must say that my favorite, non-bank name is Toilette and Douche for Deloitte and Touche

Also, best goes to Goldman Sachs aka Old Man Sucks, or Morgan Stanley aka Organs Manly, or Merrill Lynch aka Sterile Wench LOL!!!!

Worst is shit like when people call Goldman "Goldmans" in London ... that kills me.

Even worse, for sure is Stifel Nicolas and Fox Pitt Kelton Blah blah blah.

############ ############ ############ The time is now, seize the day ...
 

I'd be interested to see the result of asking people with absolutely no knowledge of these firms to choose the best and worst names from a list. My guess is that there is a lot of brand bias in people's responses.

My girlfriend refers to HLHZ as "Hokey Pokey Lokey Tokey" She laughs at me every time I say that name. Very glad I never worked there.

Personally, I'm a big fan of Lazard. Really like the name. I also tend to like names more/less depending on the company's logo / color scheme.

CompBanker’s Career Guidance Services: https://www.rossettiadvisors.com/
 

"I'd be interested to see the result of asking people with absolutely no knowledge of these firms to choose the best and worst names from a list. My guess is that there is a lot of brand bias in people's responses."

Precisely. Ever wonder why the name Goldman seems too "ooze pretsige"? Because that's what youve been told about the bank ever since you first heard of it. If they were like Jefferies I can imagine what eveyrone on WSO would be saying:

"Whenever I hear the name Goldman Sachs I can't help thinking Goldman SUCKS LOL"

 

The best names are gone:

Kleinwort Benson (only the private bank exists now) Barings Morgan Grenfell Hill Samuel Schroders

From the ghetto....
 

My favorites are hedge fund names. Alpha Alternative Capital Group Management Partners LTD That basically covers every fund.name. I dare you to find one without any of those,

 

I like (not limited to banks): - Fortress, it sounds badass/ very solid. - First Reserve (sounds like a Premium place to work) - Apax Partners (just like the name) - Renaissance (sounds good too) - Sequoia Capital (once again it sounds "solid", ideas of growth and strength)

I don't like: - KKR/ William Blaird/ Raymond James/ HLHZ all those "let's make a company with our names" even though Greenhill sounds good. - TPG (sounds like anything but one of the biggest player in PE)

 
Accidental_BankerPeople actually like Evercore? That's sounds like a nerdy video game artifact or something.

Most of the ones you can shorten to 2, maybe 3 letters (GS, MS, ML, CS, DB, JPM, UBS) are good. I love the names Lazard and Lazard Freres...sounds so classy IMO.

Good call sir, good call! Evercore most definitely sounds like a video game artifact haha!

.
 

well..

I'd choose from the highest paid IBs: JP morgan chase, Goldman, Morgan S. Citi, Baml~ I think they are just more well known compare to Rothschild, blackrock etc.. (even though they are good names too if you are in the financial sector)

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Barings bank is pretty cool.

Does anyone else think these names always sound better when a British guy with a deep voice says them?

-------------------------------------------------------- "I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcom
 

Sal. Oppenheim jr. & Cie. SCA M.M.Warburg & CO KGaA Societe Generale (biased) DB, MS, Barings, Rothschild.

Valor is of no service, chance rules all, and the bravest often fall by the hands of cowards. - Tacitus Dr. Nick Riviera: Hey, don't worry. You don't have to make up stories here. Save that for court!
 

Toronto Dominion just has a ring to it.

‎"Until and unless you discover that money is the root of all good, you ask for your own destruction. When money ceases to become the means by which men deal with one another, then men become the tools of other men. Blood, whips and guns or dollars."
 

Really no one has said Price&Price. If you dont know Price&Price you dont know finance.

Follow the shit your fellow monkeys say @shitWSOsays Life is hard, it's even harder when you're stupid - John Wayne
 
heisterReally no one has said Price&Price. If you dont know Price&Price you dont know finance.

Thats a ridiculously retarded name.

We've got half a million shares in the bag!
 
PeakLapel
heisterReally no one has said Price&Price. If you dont know Price&Price you dont know finance.

Thats a ridiculously retarded name.

Have you seen a movie or read the book American Psycho? I can answer that for you no you havent or you would have obviously gotten the joke.

Follow the shit your fellow monkeys say @shitWSOsays Life is hard, it's even harder when you're stupid - John Wayne
 

LOL, I jumped the gun a bit. I should have realized with so many others posting serious answers that it would have been easy to over look.

Follow the shit your fellow monkeys say @shitWSOsays Life is hard, it's even harder when you're stupid - John Wayne
 
International PympI thought it was Pierce & Pierce... not price & price... but perhaps I'm mistaken.

You speak true sensei.

‎"Until and unless you discover that money is the root of all good, you ask for your own destruction. When money ceases to become the means by which men deal with one another, then men become the tools of other men. Blood, whips and guns or dollars."
 
Independent Gestion
International PympI thought it was Pierce & Pierce... not price & price... but perhaps I'm mistaken.

You speak true sensei.

Right! Now I dont feel like such a dork for not getting it, thanks.

We've got half a million shares in the bag!
 

Shit, LOL i didnt even realize that mistake i guess thats what you get for drinking all day and being shitfaced by 6 lol

Follow the shit your fellow monkeys say @shitWSOsays Life is hard, it's even harder when you're stupid - John Wayne
 
happypantsmcgeeCharlie Sheen Wealth Management. Done and done.

The name Charlie Sheen sounds like a fat man who inherited money from his grandmother and started a wealth management firm without any idea what he was getting into.

.
 
harvardgrad08Thoughts on a few that I don't think have been mentioned?

Allen & Company Perella Weinberg Partners Friedman, Billings, Ramsey & Co. UBS Barclays Capital BNP Paribas BBVA Banco Santander Rabobank Scotiabank Needham and Company Morgan Keegan & Company Keefe, Bruyette & Woods

Just my thoughts:

Good:

UBS Barclays Capital Keefe, Bruyette & Woods (thought not KBW)

Bad:

BBVA Rabobank Scotiabank Needham and Company

The others are meh.

I guess I don't like names that are just "Namebank", especially Rabobank. It sounds like a toy or something. Acronyms I guess can go either way; I don't really like how quickly BBVA rolls off the tongue, but UBS kinda forces you to pronounce each letter separately.

Also I'm not really sure if any of what I just said makes much sense.

 

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