Bartiromo Bolts CNBC for Fox Business News

Nailed it.

Back in July I postulated that the Money Honey might be getting happy feet after 20 years with CNBC, and lo and behold I was right. I just never would have guessed she'd land at upstart rival Fox Business News. According to the news of her departure, she'll also become something of a fixture among the howler monkeys of Fox News going forward.

I say good for her. It takes a lot of courage to walk away from something you spent 20 years building (as a pioneer, no less) in the hopes that you're building something even more meaningful elsewhere. She's joining a good crew, and it'll be good to see her and Gasparino together again. And this is a major coup for FBN as the cold war between biz channels gets hotter every day.

No word on the terms of her new contract, but I think it's safe to say that the move will be, ahem, lucrative for the Money Honey. She's been at the forefront of every major financial story over the past two decades, so she brings a wealth of experience and background with her. That has to be worth a lot.

What do you guys think? Is losing her a death blow to CNBC? The combined forces of Bloomberg and FBN have been steadily eroding CNBC's market share for the past couple years now. Is CNBC destined to produce more financial reality shows and less reportage? It'll be interesting to see...

Congratulations on the move, Maria. Your stuff has been top notch lately. Keep up the great work.

22 Comments
 

Bloomberg > CNBC > FBN

Eddie, is that a joke with the Gasparino comment? The dude is a complete clown.

"For I am a sinner in the hands of an angry God. Bloody Mary full of vodka, blessed are you among cocktails. Pray for me now and at the hour of my death, which I hope is soon. Amen."
 

I'm not sure if it is a coup, but certainly a major departure. I think it really shows the state of CNBC and the lackluster coverage and programming they have had over the past few years. It is still a go to if you don't have Bloomberg but they may want to re-think their strategy.

Sidenote, anyone seen this new CNBC Prime they are touting? The later night programming stuff. Some of it is interesting but a few of the shows, like the one about some vegas no-name bookie, is a bit.... weak.

 

Personally, I think this is like putting silk on a disgusting pig a the trough with Maria being the silk. In the grand scheme of things, Bloomberg is higher level than CNBC but CNBC is most watched likely during the day by S&T etc. because of the focus on market data points, i.e. 10-year note, long bond, 5-year T-Note, stock indexes, oil, gas, etc. whereas Bloomberg is more trend-oriented (buyside).

FBN is a laugh though. Not business news, just basically a cartoon network.

 

That's ironic, you say that CNBC is all about market data. Anyone can put a ticker on their channel. Have you watched CNBC lately? Their show American Greed has turned into a "ha gotcha" show for every 8th rate hustler and swindle artist. They have nothing new and are quickly sliding down into the shit pit.

Follow the shit your fellow monkeys say @shitWSOsays Life is hard, it's even harder when you're stupid - John Wayne
 
Best Response

Agree with Dick Fuld on Drury

Maria is top notch? People take the Chaz seriously? Wait....REALLY??? Well, now the money honey doesn't have to pretend to report anymore, she can fully indulge herself in an alternate and unworkable version of reality where people like her are relevant. LOL FBN, the 'information' source. Hahahahahahaha, are they still hawking the gold bull thing? Is Glenn Beck still on there raving about Masonic conspiracies and communists in the CIA?

FBN : tabloid :: Bloomberg : business news

Maria Bartiromo : reporting :: Miley Cyrus : music

CNBC would do well to just move out of the space completely, it's not like the average moron is getting any real benefit from it and they could make more money on a number of other things.

Get busy living
 
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I find it difficult to watch Bloomberg because I spend too much time trying to decide if Betty Liu is hot or wearing a metric ton of make up.

Is some combination of both not an acceptable answer?

twitter: @CorpFin_Guy
 

I think Maria has lost a lot of her luster, but it's still a good move for FBN. Depending on what she does there I may give it a shot. Also, they're desperately trying to add credibility.

I thought FBN was a good idea, but Ionly watched it twice when it first launched. Seeing that crazy Cody Willard twice was enough for me, I tuned out and forgot the channel (literally).

To be fair, I haven't actually watched Gasparino's show, but I thought he had just turned into a screaming blowhard looking for ratings (this perception is probably skewed by the youtube clip where he loses his mind).

@Addinator is that bookie show reoccurring? I thought it was a one time show. As a fan of sports betting I tuned into that disaster hoping to get an inside look at the business. All I saw was some guy who used the show as a platform to try and show that he's a BSD.

twitter: @CorpFin_Guy
 

Bloomberg is the right channel to watch. They are the only with news 24/7 (or documentary related).

CNBC is good from 6 AM to 5 PM (5- 8 PM is fine enough, past that they are in making money mode)

FBN is quite dreadful. It is all about their agenda. The layout is also painful to watch.

 

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