When I first started investing I was pretty much emotionless when it came to choosing companies that could potentially be viewed as immoral. About a year or two ago, however, the Opioid epidemic ended up affecting some people who were close to me. Not getting into to much detail, after this happened whenever someone would suggest a pharmaceutical company to me I found that part of the investing equation now included whether I thought the companies were pushing problematic products. On another note, recently when discussing Financial companies someone made the statement that they wouldn't invest in big banks due to moral reasons. When I was discussing Fracking companies late last year someone also refused to buy any companies due to his views on the environment.
Does anyone else shy away from a sector/company due to certain moral reasoning or do you view the market as simply just a means to an end?