Question from a non-finance guy

Hey all, this might be a pretty simple/dumb question, but coming from a non-finance background I want to be best prepared.

In case studies, when asked to give an M&A recommendation, what are the typical reasons people list as to why they recommend Company X acquires Company Y in general (understand this is highly industry/company specific). I'm assuming revenue and cost synergies, and entrance into new market (customers or geographic location). Any other answers?

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