Why do people still deposit money in banks?

Might be a stupid question, but why exactly do people still put so much money in basic savings and checking accounts when the interest rates have been 1% for more than a decade? Read this recently. Apparently, there is currently about $3 Trillion in non-interest bearing accounts and $10 Trillion in basic interest-bearing accounts insured by the FDIC.

Brokerage accounts, ETFs, and mutual funds have never been more accessible, and even if you're completely incompetent, you should still be able to squeeze out at least 5% returns per year on average (several multiples more than the best vanilla savings account).

Even if you're relatively risk averse and value the safety of a savings account, you'd still make more money investing in investment-grade fixed income securities and enjoy a comparable amount of risk.

I understand that some of that money is in saving/checking accounts for liquidity reasons, but why $13 Trillion? That's about $40,000 per person in the US. Seems very excessive.

Just wanted to learn a little more about how the consumer side of the bank works.

39 Comments
 
Most Helpful

You have to understand the underlying statistics of what you're talking about when you say $40k per person. The Federal Reserve’s 2019 study showed that 40% of Americans could not come up with $400 in emergency money. The unbanked population of the USA is estimated to be 10-15% of the population.

So all of these funds are held by the wealthy, and perhaps the elderly retired. There are very good reasons to be holding cash in both demographics.

Finally, you have to take on principal risk to achieve your "5% returns." If you're not willing to take on principal risk, the best you can get in a high yield savings account is somewhere between 1-2%.

Be excellent to each other, and party on, dudes.
 

This is what I was going to say. Earning 5% on an acct that only has like $1,000 in it (maybe) for the avg American makes no difference especially when risk is added in. Also accessibility is much more important to middle and lower class America.

 

So what you're proposing is that I put my paycheck into an E-Trade account that holds Fixed Income? Forgetting the market volatility for a minute, let's break this down.

The purpose of a Retail and Business accounts is to provide quick access to capital. I get paid, money goes into my bank account. I can use that money to pay bills, have access to cash, etc. Considering that ~80% of Americans live paycheck to paycheck, having the funds readily available makes far more sense than putting it into the market. Even if you have something like an E-Trade checking account, you're still waiting for the cash to settle when you free up funds by selling a security. So if I have a bill coming due, I have to wait T+3 (T+1 for non-Money Market Mutual Funds) for the funds to be available. Then there's the tax issue. Money Market Fund Interest, for example, gets hit with the Medicaid Tax. Owning securities that pay interest income, I'm required to pay taxes on the interest unless it's fully tax exempt (ie owning Munis). Let's not forget capital loss, markets siezing up and limiting access to funds, or the fear of breaking teh buck. There's the actual time involved to do these things. For most folks, it's an added burden to actually understand what they are doing.

Likewise, if I run my own business or am self-employed, I have to pay significantly more in taxes than a W-2 worker (seeing as I'm on the hook for the Employer Portion and the Employee portion of the payroll taxes). As silly as it sounds, keeping those funds in a savings account means I am not losing any money on them if the markets tank. I'm still on the hook to pay those taxes. I don't get to offset those tax payments because the market tanked. I still need to pay them.

At the end of th day, the question is whether or not it's worth it for someone living paycheck to paycheck to try and eek out an extra point or two on savings when they need the money to survive.

 

One minor quibble here: Big chunks of the US market moved from T+3 to T+2 several years back. (2016 IIRC) Not that it invalidates any of your points though. I'm just technically correct--The worst way to be correct.

The only difference between Asset Management and Investment Research is assets. I generally see somebody I know on TV on Bloomberg/CNBC etc. once or twice a week. This sounds cool, until I remind myself that I see somebody I know on ESPN five days a week.
 

Could be a noob question, but I have about $3k in my HSA to invest but I have yet to do so since there's about 20 funds to choose from and I don't have the time to research them all.

Should I invest that $3k in my HSA? If so, what type of fund should I choose? Long-term like 2060 funds?

 

I agree, but one thing about putting cash into a bond-like ETF is that when you sell it might count as short-term capital gain (if there's a gain) and hence has tax consequences potentially, and it takes several days for the money to transfer to the bank unless you have a Stash or Robinhood card.

 

These days banks are primarily used as a parking place for cash. Actually, with interest rates so low, you are not going to get a much higher return on a non bank investment that has comparable risk. Most young people do not invest at a bank. Its is primarily the older people who still view bank products as an investment because most of them have a super low risk tolerance.

 

Liquidity, Immediacy, Risk, and in the finance world, reporting.

Liquidity: I can't spend the money I have in an investment account.

Immediacy: With an ETF I'm normally looking at T+2 settlement. Add in the time to transfer the money to a bank account, and I'm looking at a week for access.

Risk: Good luck getting 5% risk free. At best you're probably beating your savings account by 1%/yr with an ultra short term fund (and even that is added risk) Is that worth it?

Reporting: If I sneeze on a fund I need to file a report. Bank accounts make my life easier, as they don't need to be reported.

The only difference between Asset Management and Investment Research is assets. I generally see somebody I know on TV on Bloomberg/CNBC etc. once or twice a week. This sounds cool, until I remind myself that I see somebody I know on ESPN five days a week.
 

I had to convince my family (non-Finance people) for the longest time to trust the markets. They got burnt on some shitty active funds back in the early 00's, and pretty much refused to invest in financial instruments afterwards (rather pouring all their money into housing).

 

There are rewards checkings and savings accounts where you can easily get nearly 3% even now, I got a 1yr CD for nearly 3% about 6 months ago (you can only get 1.3% now). You just have to look around. https://www.varomoney.com/savings-account/ https://www.myconsumers.org/bank/accounts/free-rewards-checking https://www.quonticbank.com/cash-rewards-checking/

A 1-3 yr treasury etf posts similarly solid returns without any effort and you can withdraw whenever you want unlike a savings account. It isn't FDIC insured however which is the real reason so much money is in bank accounts.

Array
 

probably enough people like @m_1 who would hold cash just waiting to jump into investments are tipping the scales.

Also a decent amount of people who only hear scary stories from their uncle about how they lost everything (mostly because that uncle took stupid stock advice). I know a few who are the city folk just because they're one of the few to even have bank accounts in their circle

 
"Intern in IB - Ind"

Even if you're relatively risk averse and value the safety of a savings account, you'd still make more money investing in investment-grade fixed income securities and enjoy a comparable amount of risk.

The logic here is flawed. In the past yes, this is accurate. However, with vanishing yield cushions your duration risk is asymmetrical. In pretty much every market drop until 2020, global bond returns were positive when equities were down with a few exceptions. In more recent times this trend has began to hold less merit as bond prices rose. Here are a few statistics to reiterate that.

Nov 2007 -> Mar 2009 Global Equity Drawdown (GED) -59% Global Bond Return (GBR) +10%

May 2011 -> Oct 2011 GED -23% GBR +3%

May 2015 -> Feb 2016 GED -19% GBR +4%

Sep 2018 -> Dec 2018 GED -18% GBR +1%

Feb 2020 -> Mar2020 GED -34% GBR -1.1%

As these bond yields approach the zero bound, there is not much more prices can go up unless investors are willing to lock in negative yields.. might that happen.. sure.. but I don't think they can go deeply negative. Now look at the opposite, if rates begin to rise, the price of these bonds will plummet. This is the asymmetry, limited upside, with vastly more downside potential.

I'm not saying rates are going to skyrocket in the near future. I'm also no where near smart enough to determine what the best play is in this environment. Many have thrown the phrase TINA around.. and I'm really not sure what to make of it. But with yields this compressed, it is impossible to say an investor would certainly make more in investment grade securities compared to cash.

 

Less about banking and more about the building blocks of an investment program - whether for retail or even institutional clients.

Start at the liquidity needs - daily, weekly, monthly and annual cash burn (operating expenses or personal expenses). That becomes, roughly, a liquidity bucket in a portfolio (give or take - vastly simplifying at the institutional level). This needs to be effectively a checking account - for the vast majority of people, this is all they need. They don't have much in 'excess' cash - even what they do, they spend down and build back up throughout the year.

Your goal, there, is to match duration of cash needs with investment horizons. For retail, that's generally going to mean a checking account. Institutions have some slightly better options - MMF's or similar type vehicles that can provide daily liquidity - but you get my point. For cash that you may have today, but won't spend for 6 months or so - opens up some other options for you but again, for RETAIL, that generally is going to be a savings or CD program probably.

Anyways - i'm going way off topic here, venturing towards some of the things we do for institutional clients who are thinking about investing both liquidity and longer term assets. My overall point is that we tend to think about investing as simply 'maximize returns at all costs' when it much, much more complicated than that.

 

I worked in retail banking and it boils down to one thing - FDIC. Yes, you heard me right.

There is a lack of knowledge for a lot of people, especially the older generation. FDIC coverage is something that matters to them. It even goes so far to individuals maximizing the amount kept in several banks ensure there is enough coverage for FDIC. I work for JPM. You don’t know how many times I had to explain that if JPM were to collapse, we have bigger issues to worry about than your $250K coverage. These of course are extremely conservative people and would probably have a heart attack if their portfolio dropped by a dollar.

 

Et quasi amet dolores error eos laboriosam libero. Possimus consequatur rem temporibus ea at. Facilis ut ut voluptate et. Sed est ut eum nam quia accusantium.

Consectetur eum ratione neque eaque voluptates similique quaerat. Molestiae rem architecto ratione libero eveniet enim ut. Aliquam assumenda velit earum eveniet et facilis veritatis.

Career Advancement Opportunities

June 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • JPMorgan 01 98.3%
  • Guggenheim Partners 01 97.7%
  • Morgan Stanley 07 97.1%

Overall Employee Satisfaction

June 2026 Investment Banking

  • Moelis & Company No 99.4%
  • Morgan Stanley 02 98.8%
  • Evercore 01 98.3%
  • BMO Capital Markets 12 97.7%
  • Banco Santander 01 97.1%

Professional Growth Opportunities

June 2026 Investment Banking

  • Evercore 01 99.4%
  • Moelis & Company 01 98.9%
  • Morgan Stanley 05 98.3%
  • JPMorgan No 97.7%
  • Goldman Sachs 02 97.1%

Total Avg Compensation

June 2026 Investment Banking

  • Vice President (14) $434
  • Associates (44) $258
  • 3rd+ Year Analyst (8) $210
  • 2nd Year Analyst (22) $179
  • Intern/Summer Associate (13) $156
  • 1st Year Analyst (79) $150
  • Intern/Summer Analyst (73) $101
notes
16 IB Interviews Notes

“... there’s no excuse to not take advantage of the resources out there available to you. Best value for your $ are the...”

Leaderboard

success
From 10 rejections to 1 dream investment banking internship

“... I believe it was the single biggest reason why I ended up with an offer...”